Through SecureSafe, DSwiss operates a trusted Swiss infrastructure for the secure exchange, delivery and storage of confidential information. Banks, insurance companies, public institutions and other regulated organisations use our solutions when data protection, data sovereignty and security are business-critical. The platform is hosted in Switzerland, is ISO 27001-certified and is based on a zero-knowledge architecture. For 17 years, hundreds of companies and institutions have placed their trust in DSwiss. 

As Marketing & Growth Marketer, you turn our website and digital channels into a measurable growth engine for SecureSafe. You own web tracking and analytics, run paid campaigns across Google, LinkedIn, Meta and beyond, and build landing pages and ads that genuinely resonate with our audience. Working closely with our Sales team, you make sure our campaigns generate qualified leads and that the right prospects are identified and prepared before Sales reaches out. You are based in our Lisbon office and report to your manager in Zurich. This means you work independently within agreed guidelines, and we actively want your ideas: whenever you see an opportunity to grow our reach, traffic or pipeline, we want to hear it and put it into practice.

• Own website tracking and analytics end to end, including GA4, event      and conversion tracking, tag management and dashboards, and make sure our data is accurate and reliable.
• Analyse website and campaign data, derive concrete recommendations and continuously optimise the website for conversion and user experience.
• Drive our search visibility so that SecureSafe ranks at the top of Google for relevant search terms, covering technical and on-page SEO as well as optimisation for AI-driven search and answer engines such as      ChatGPT, Perplexity and Google AI Overviews.
• Build and test landing pages that resonate with our target audiences and turn visitors into leads, using A/B testing to improve performance over time.
• Evaluate where and how we can best use paid channels, including Google Ads, LinkedIn Ads, YouTube Ads, native advertising, and Facebook and Instagram Ads, then plan, launch, manage and optimise campaigns      against clear budget and performance targets.
• Design ads in a variety of formats as well as graphics, event backdrops, flyers, newsletters and short explainer videos, all in line with our brand guidelines.
• Develop and implement ideas to grow our social media following and engagement, with a particular focus on LinkedIn.
• Support the Sales team with targeted marketing campaigns and maximise lead generation across all channels.
• Research and prepare prospect lists and contact data for the accounts we want to target, and hand them over to Sales in a structured way in our CRM, in line with applicable data protection requirements.
• Run email campaigns based on sources such as Lusha and our LinkedIn followers, and measure their contribution to pipeline.
• Monitor our online reviews and set up initiatives that encourage satisfied customers to leave more reviews.
• Report regularly on traffic, conversion, campaign performance and cost per lead, and share insights and recommendations with the team in Zurich.