Infidigit Consultants
Manager – Content Strategy & Premium Link Building
Reports To: Chief of Delivery
Location: Mumbai
About Infidigit
Infidigit is a leading digital growth agency specializing in SEO, Content Marketing, Paid Marketing, ASO, and CRO. We partner with leading brands across industries to drive measurable business growth. With a 130+ member team servicing clients across India, North America, Middle East and APAC, and 100+ industry awards to our name, we are shaping the future of digital growth.
Role Overview
The Manager – Content Strategy & Premium Link Building will own and scale Infidigit’s Content and Premium Backlink (PBL) business, with end-to-end accountability for business growth, profitability, delivery excellence, and capability development.
Key Responsibilities
1. Business Growth & Proposals
- Develop compelling, competitive proposals that meet client requirements, maintain healthy margins, and deliver a strong proposal win rate.
- Drive growth across new clients and existing accounts through upselling, cross-selling, and identification of new business opportunities.
2. Content Strategy & Innovation
- Strengthen Infidigit’s enterprise content strategy, service offerings, and delivery capabilities.
- Drive the adoption of AI-enabled content workflows and tools while maintaining quality, originality, accuracy, and editorial standards.
3. Client Management & Retention
- Build strong client relationships by understanding their business objectives and delivering high-quality content and link-building outcomes.
- Drive client retention and account growth while proactively addressing concerns, resolving issues and identifying opportunities for improvement.
4. Team & Delivery Management
- Manage resource allocation, capacity, utilization, and productivity to ensure effective workload distribution and execution within estimated time and cost budgets.
- Establish operational discipline and ensure quality, and timely delivery through effective use of Odoo system and defined workflows.
5. Profitability Management
- Improve operational efficiency and profitability across Content and PBL services.
- Ensure agreed gross delivery margins are maintained through effective resource planning, cost management and delivery optimization.
6. Outsourcing & PBL Partner Management
- Identify, evaluate, and onboard reliable, high-quality, and cost-effective outsourcing.
- Expand and strengthen the PBL offering through new publisher relationships, competitive pricing, innovative approaches, and improved processes.
Ideal Profile
- 3–5 years in content project management, content operations, or a related role.
- MBA or equivalent from a reputed institution preferred
- Experience managing content delivery through both internal teams and external outsourcing partners.
- Strong understanding of digital growth marketing, particularly SEO and content-led growth.
- Understanding of SEO content strategy, content architecture, editorial operations, and premium link building.
- Strong commercial acumen, stakeholder management, problem-solving, and team leadership skills.
How to Apply for this SEO Job
Posted In
Content Marketing Jobs, SEO Content Jobs, SEO Manager Jobs, SEO Agency Jobs, GEO/AI + LLM Jobs