Harness is looking for a highly strategic Web Strategy & AEO/SEO Lead to own the global website experience and organic discoverability strategy for Harness.com. This role sits at the intersection of web strategy, SEO/AEO, content architecture, and growth and is responsible for ensuring Harness is discoverable across traditional search engines and AI-driven discovery surfaces (LLMs, answer engines, zero-click experiences).

You will act as the single-threaded owner of website strategy and offsite strategy: setting direction, defining standards, prioritizing initiatives, and orchestrating execution across internal partners and external vendors.

What You’ll Do

AEO & Discoverability

• Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google AIO, ChatGPT, Perplexity, Claude).
• Define and evolve an AEO / AEO strategy focused on entity authority, structured content, use-case clarity, and off-site citations optimized for LLM citation and summarization.
• Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture.
• Lead keyword strategy, content gap analysis, and competitive audits with emphasis on intent, topics, and entities over keyword volume.
• Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions.
• Own performance measurement across classic SEO metrics and indicators of AI discoverability (citations, visibility, zero-click exposure).
• Manage and direct external SEO / AEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes.

Web Strategy & Ownership

• Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand).
• Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs.
• Continuously evolve the website to reflect product launches, positioning updates, and market trends.

Conversion & Performance Optimization

• Optimize key conversion paths across the site (product pages, solutions, resources, demos).
• Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates.
• Partner with demand gen on landing pages and campaign experiences.

• 6+ years of experience in SEO in a B2B SaaS or tech environment.
• Experience owning web and organic growth strategy through influence, prioritization, and vendor management, not just hands-on execution.
• Proven experience owning and operating a high-traffic, high-impact website.
• Strong hands-on SEO expertise (technical, on-page, and content)
• Strong understanding of B2B buyer journeys and how websites support demand generation.
• A proactive operator who sees problems, proposes solutions, and drives them to completion.

Nice to have

• Experience in DevOps, cloud, or developer-focused products
• Familiarity with marketing automation, personalization, or experimentation tools
• Experience partnering with global teams and supporting international sites
• Basic HTML/CSS knowledge or comfort working closely with developers

Work Location

Remote within the U.S or Hybrid from one of our U.S offices

What you will have at Harness

• Competitive salary
• Comprehensive healthcare benefits
• Flexible Spending Account (FSA)
• Flexible work schedule
• Employee Assistance Program (EAP)
• Flexible Time Off and Parental Leave
• Monthly, quarterly, and annual social and team building events
• Monthly internet reimbursement

Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations.  The compensation package for this position may also include equity, and benefits. More details about our company benefits can be found at the following link: https://www.harness.io/company/careers.

Salary: $165k-$185k USD