Summary:
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The SEO Executive plays a pivotal role in driving organic growth and digital visibility for clients across diverse industries. This position involves conducting comprehensive on -site and off -site SEO analyses, developing data -driven strategies, and leveraging tools like Google Analytics, SEMrush, and Google Ads to optimize performance. The executive collaborates closely with content and development teams to ensure technical and creative alignment, while staying ahead of evolving search engine algorithms and industry trends. Additionally, responsibilities include creating high -impact SEO content, managing PPC campaigns, and delivering actionable insights through detailed reporting. The ideal candidate is a detail -oriented strategist with strong technical and analytical skills, a passion for continuous learning, and a proven ability to improve website rankings and user engagement.
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Responsibilities:
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• Conduct in -depth on -site and off -site SEO audits and competitor analysis.
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• Utilize Google Analytics and Google Search Console to generate regular performance reports.
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• Lead the development of customized on -site and off -site SEO strategies for clients.
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• Perform advanced keyword research using current SEO best practices.
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• Collaborate with the content team to produce high -quality, search -optimized content.
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• Monitor website rankings and analytics continuously, recommending improvements as needed.
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• Stay current with major search engine algorithm updates, particularly from Google.
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• Work with developers to implement technical SEO recommendations.
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• Execute and manage PPC campaigns to drive revenue through targeted online advertising.
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• Engage in strategic link building and community participation via social media and blogs.
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• Use programming knowledge (HTML/CSS) to enhance site accessibility and usability.
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• Contribute to company blog content when required.
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  Requirements</h3>

  Requirements:</b>
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  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
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  • Proven experience in SEO, SEM, or digital marketing roles.
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  • Proficiency in Google Analytics, Google Search Console, and Google Ads.
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  • Expertise in SEO tools such as SEMrush, Ahrefs, or Moz.
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  • Strong command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
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  • Basic knowledge of HTML and CSS for technical SEO support.
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  • Experience with CMS platforms like WordPress.
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  • Demonstrable portfolio showcasing SEO strategies, content, and campaign results.
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  • Excellent analytical, communication, and time management skills.
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  • Ability to adapt to rapid changes in search engine algorithms and digital trends.
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  • Collaborative mindset with a strong attention to detail and commitment to quality.
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    Tools & Technologies:
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    • Google Analytics & Google Search Console
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    • Google Ads
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    • SEMrush / Ahrefs / Moz
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    • Adobe Photoshop, Illustrator, InDesign
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    • Canva
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    • WordPress or other CMS platforms
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    • Basic HTML & CSS knowledge
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