SEO Specialist

1. Technical SEO fundamentals
   • crawlability, indexability, robots/sitemaps, canonicals
   • JS rendering, page speed, mobile readiness
2. Information architecture and content structure
   • clear headings, modular content, scannable sections
   • strong page purpose and topical depth
3. Structured data / schema implementation
   • schema.org markup, entity signaling, rich result readiness
4. Content optimization for extractability
   • concise answers, definitions, lists, FAQs, summaries
   • content chunks that LLMs can cite and reuse
5. Entity and topical relevance
   • terminology consistency, entity linking, topic clustering
6. Authority and trust signals
   • author attribution, source references, freshness, credibility markers
7. GEO-specific optimization
   • answer-first content, citation-friendly formatting
   • content designed to be surfaced in AI-generated responses
8. Measurement discipline

benchmark setup, prompt testing, improvement tracking, experiment design