IIDE
Work Timings: 10:15 AM to 7:15 PM
Working Days: 5 Days a Week (We Chose Balance Over the Industry Norm)
Work Mode: Work from Office
Location: Andheri/Marol, Mumbai (5 minutes from the station)
Reports to: Growth Manager
About IIDE:
IIDE is a digital-first business school building India’s next generation of digital and business leaders. Our offerings span three core categories that is Digital Marketing, Undergraduate Business Programs, and AI-focused certifications, each serving a wide spectrum of audiences, including students, graduates, working professionals, career switchers, and entrepreneurs.
With a mix of online programs and full-time campus experiences, IIDE has campuses in Mumbai and Delhi, combining practical, industry-led learning with strong outcomes in careers and entrepreneurship. As a brand, we sit at the intersection of education, careers, and the future of work, constantly evolving to stay ahead of how businesses, technology, and skills are changing.
About the Role:
As the SEO Senior Content Writer at IIDE, Mumbai, you will play a key role in creating high-quality, search-optimised content that strengthens IIDE’s organic visibility, engages prospective learners, and contributes to lead generation.
This role involves researching, writing, editing, and optimising content across blogs, landing pages, website pages, reports, case studies, PR articles, guest posts, and other marketing formats. You will work closely with the SEO and Growth teams to translate keyword opportunities and search intent into valuable content while maintaining IIDE’s brand voice and editorial standards.
You will also support junior writers and interns through content reviews and feedback while continuously improving content performance, quality, and conversion potential.
What You’ll Do:
SEO Content Creation & Optimisation:
- Research and create well-structured, engaging, and SEO-optimised blogs, website pages, landing pages, PR articles, guest posts, reports, case studies, and marketing content.
- Write content that effectively addresses search intent while maintaining readability, accuracy, relevance, and IIDE’s brand voice.
- Optimise existing website and blog content to improve organic rankings, traffic, engagement, and lead conversion.
- Incorporate keywords, internal links, headings, metadata recommendations, calls-to-action, and other on-page SEO elements naturally within content.
Research & Content Quality:
- Conduct in-depth research across education, careers, digital marketing, business, AI, emerging technologies, and related topics.
- Ensure content is factual, credible, original, and aligned with Google’s Helpful Content and E-E-A-T principles.
- Edit and proofread content for grammar, clarity, structure, consistency, tone, and factual accuracy.
- Translate complex topics into simple, useful, and engaging content for different learner audiences.
SEO & Growth Collaboration:
- Work closely with the SEO team to understand keyword opportunities, search intent, content gaps, competitor insights, and organic growth priorities.
- Collaborate with the Growth team to create content that supports both traffic acquisition and lead-generation objectives.
- Review content performance and use SEO and analytics insights to identify opportunities for updates, refreshes, and optimisation.
- Develop conversion-focused website content and improve calls-to-action, messaging, and content flow to support higher lead conversion rates.
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Senior Level SEO Jobs, Content Marketing Jobs, SEO Analytics Jobs, SEO Content Jobs, In-house SEO jobs, GEO/AI + LLM Jobs