Requirements

Key Responsibilities

SEO Strategy & Growth

• Own and manage the overall SEO roadmap aligned with business growth goals
  
• Identify opportunities to increase organic traffic, rankings, and conversions
  
• Develop and execute short- and long-term SEO initiatives across multiple digital assets
  
• Monitor industry trends, search algorithm updates, and competitor activity to maintain competitive advantage
  

Technical SEO

• Conduct comprehensive technical SEO audits and prioritise fixes
  
• Partner with developers to resolve crawlability, indexing, site speed, Core Web Vitals, and structured data issues
  
• Improve site architecture, URL structure, canonicalisation, redirects, and XML sitemap management
  
• Ensure websites follow SEO best practices across desktop and mobile experiences
  

Keyword Research & Content Optimisation

• Perform in-depth keyword research to identify high-value search opportunities
  
• Analyse search intent and competitor positioning to inform content strategy
  
• Create SEO-driven content briefs for writers and content teams
  
• Optimise existing content and landing pages to improve rankings and user engagement
  
• Identify content gaps and opportunities for scalable organic growth
  

On-Page SEO & Internal Linking

• Improve metadata, headings, content structure, and on-page optimisation across key pages
  
• Develop and implement internal linking strategies to improve topical authority and crawl efficiency
  
• Ensure all SEO recommendations align with UX and conversion goals
  

Authority Building & Off-Page SEO

• Support backlink acquisition and digital authority-building initiatives
  
• Monitor backlink profiles and identify opportunities to improve domain authority
  
• Collaborate on outreach or partnership opportunities that support SEO growth
  

Analytics & Reporting

• Monitor SEO performance using tools such as Google Search Console, GA4, Ahrefs, Semrush, and Screaming Frog
  
• Track rankings, traffic, engagement, and conversion performance
  
• Produce regular SEO reports with actionable insights, priorities, and recommendations
  
• Clearly communicate SEO impact and progress to stakeholders
  

Requirements

• 3–5+ years of hands-on SEO experience with a proven track record of organic growth
  
• Strong understanding of technical SEO, on-page optimisation, and content SEO
  
• Experience managing SEO initiatives from strategy through execution
  
• Proficiency with SEO and analytics tools including:
  • Ahrefs
    
  • Semrush
    
  • Screaming Frog
    
  • Google Analytics 4 (GA4)
    
  • Google Search Console
    
• Ability to analyse data and translate findings into actionable recommendations
  
• Experience improving rankings, increasing organic traffic, and driving qualified leads or conversions
  
• Strong written and verbal communication skills in English
  
• Comfortable working independently in a fully remote environment
  
• Highly organised with strong prioritisation and project management skills
  

Nice to Have

• Experience in B2B, SaaS, marketplace, logistics, recruitment, mobility, or lead-generation environments
  
• Exposure to programmatic SEO strategies and scalable content models
  
• Basic understanding of HTML, schema markup, JavaScript SEO, or CMS platforms
  
• Experience working in startups or high-growth environments
  
• Familiarity with CRO (conversion rate optimisation) principles and SEO-driven funnel optimisation