ELITE PARTNERS & ASSOCIATES
Role Description
The SEO Keyword Specialist / Search Demand Specialist / Keyword Intelligence Analyst identifies, analyses, and prioritises search opportunities that improve organic visibility, content planning, and customer acquisition. This role uses keyword research, search-demand analysis, competitor insights, and user-intent data to help teams create content and website experiences that match what audiences are actively searching for.
The position develops keyword strategies, content recommendations, topic clusters, and search-demand reports for websites, campaigns, product pages, and digital content. It works closely with SEO, Content, Product, Marketing, Paid Search, and Analytics teams to align keyword opportunities with business goals, audience needs, and conversion potential.
The role monitors keyword rankings, search trends, competitor activity, and organic performance to identify new opportunities and changing demand. It maintains keyword databases, supports content briefs, and provides clear insights that guide SEO priorities, editorial planning, and digital-growth initiatives.
Qualifications
- Bachelor’s degree in Digital Marketing, Marketing, Business, Data Analytics, Communications, or a related field.
- Experience in SEO, keyword research, search marketing, content strategy, digital analytics, or organic-growth analysis.
- Strong understanding of search intent, keyword demand, topic clustering, content gaps, and organic-search performance.
- Experience conducting keyword research for websites, landing pages, articles, product pages, and customer-acquisition campaigns.
- Ability to assess keyword volume, difficulty, relevance, intent, seasonality, commercial value, and conversion potential.
- Experience using tools such as Google Keyword Planner, Google Search Console, Ahrefs, SEMrush, Moz, Similarweb, or similar SEO platforms.
- Ability to analyse ranking data, search impressions, clicks, CTR, average position, and competitor keyword performance.
- Experience developing keyword maps, content briefs, topic clusters, and search-driven content recommendations.
- Strong analytical skills, including the ability to identify emerging trends, demand changes, and new search opportunities.
- Ability to translate keyword research into clear recommendations for content writers, SEO teams, marketers, and product stakeholders.
- Experience with search-demand forecasting, market research, competitor analysis, or paid-search keyword analysis is advantageous.
- Proficiency in Excel or Google Sheets for keyword analysis, data cleaning, reporting, and performance tracking.
- Strong attention to detail, organisation, and ability to manage large keyword datasets.
- Certifications in SEO, Google Analytics, Google Ads, or digital marketing are an advantage.
How to Apply for this SEO Job
Posted In
Content Marketing Jobs, SEO Analyst Jobs, SEO Analytics Jobs, SEO Content Jobs, SEO Specialist Jobs, In-house SEO jobs, GEO/AI + LLM Jobs