SEO & GEO Content Specialist

• Plan, write, and publish high-quality blog content targeting high-intent keywords across collegiate, Greek life, and custom apparel topics.
• Develop engaging, search-optimized content formats such as guides, listicles, comparisons, and how-to articles aligned with real user intent.
• Maintain and execute a structured content calendar aligned with seasonal campus events such as recruitment, homecoming, and graduation.
• Write and optimize on-page SEO elements including meta titles, descriptions, headers, and landing page copy across the website.
• Identify and implement internal linking strategies to improve site structure, crawlability, and SEO performance.
• Develop and execute backlink acquisition strategies targeting relevant publications, blogs, and collegiate communities.
• Build relationships with external partners, journalists, and bloggers to secure organic content placements and referrals.
• Optimize content for visibility in generative search engines (GEO), including AI answer platforms like ChatGPT, Perplexity, and Google AI Overviews.
• Monitor SEO and content performance metrics, running audits and refining strategy based on data insights and ranking trends.

Requirements:

• 2+ years of experience in SEO content writing, content marketing, or a related field with a strong focus on organic growth.
• Proven ability to conduct keyword research and translate search intent into high-performing published content.
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Google Search Console, or similar platforms.
• Strong understanding of on-page SEO principles including keyword mapping, internal linking, metadata optimization, and content structuring.
• Familiarity with GEO / AI search optimization concepts is a strong advantage.
• Ability to write across multiple formats including long-form blogs, landing pages, and short-form web content.
• Experience managing content calendars and working independently in fast-paced, performance-driven environments.
• Strong analytical mindset with the ability to interpret SEO data and adjust content strategy accordingly.
• Excellent writing skills with the ability to balance creativity, readability, and search performance.

Benefits:

• Competitive compensation aligned with experience and market standards.
• Fully remote work setup with flexibility to operate across global time zones.
• Opportunity to shape and scale organic growth strategy in a high-traffic, consumer-focused digital environment.
• Exposure to cutting-edge SEO and GEO practices, including AI-driven search optimization.
• High level of ownership and autonomy over content strategy and execution.
• Paid sabbatical benefit after eligible tenure to support long-term growth and rest.
• Inclusive and diverse workplace culture that values creativity, curiosity, and individuality.
• Opportunity to work in a fast-growing, performance-oriented environment with direct business impact.