Robert Half is actively partnering with an Austin-based client to identify a SEO Content Manager to lead and evolve their organic search strategy as part of a high-performing demand generation team. This individual will drive search visibility, website traffic, pipeline growth, and long-term digital presence by partnering across marketing, content, web, and revenue teams. This role is onsite in Austin, Tx. Key ResponsibilitiesSEO Strategy & ExecutionDevelop and execute an enterprise SEO strategy across multiple products, services, and geographic markets.Drive organic growth initiatives focused on qualified traffic, lead generation, and pipeline contribution.Manage keyword strategy, content optimization, site architecture recommendations, metadata, and technical SEO initiatives.Conduct technical audits and prioritize optimization opportunities to improve search visibility and user experience.AI & Search OptimizationOptimize content for evolving search experiences, including AI-generated search results and featured answer formats.Partner with content and web teams to enhance discoverability across traditional and AI-powered search platforms.Apply structured data and semantic search best practices to improve content visibility and authority.Cross-Functional CollaborationWork closely with demand generation, paid media, content marketing, product marketing, and web teams to align search strategies.Incorporate audience intent signals and marketing insights into SEO planning and execution.Educate stakeholders on SEO best practices and advocate for search visibility across the organization.Analytics & ReportingMonitor SEO performance using analytics and search optimization platforms.Conduct competitive analysis and identify opportunities to improve rankings, traffic, and engagement.Deliver regular reporting on key performance indicators, business impact, and strategic recommendations.Agency & Vendor ManagementManage relationships with external agencies, consultants, and marketing vendors.Evaluate performance against KPIs, oversee project delivery, and manage budgets and scopes of work.Recommend opportunities to optimize resources through internal capabilities or outsourced support.
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