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Department

200800 – Global Marketing – Content

Organization Structure:

Global Product → Global Product Solutions → Global Marketing & Digital Wealth → Global Marketing Content, Creative & Events

Job Title

Interim Head of Search & AI Discoverability (Global)

Level: Director

Industry Preference: Financial Services

Assignment Details

• Coverage Period: Early June – December (with overlap for handover)
• Reports To: Global Head of Paid Media & SEO

Position Overview

The Interim Head of Search & AI Discoverability is a Director-level leadership role responsible for maintaining continuity and momentum across Search, SEO, GEO, LLM visibility, and AI-powered discoverability during the Global Head of Search's maternity leave.

This individual will partner closely with the Global Head of Paid Media and a cross-functional Steering Committee consisting of stakeholders across:

• Digital & Content
• Marketing
• Analytics
• Engineering
• External agency/vendor partners

This is not a strategy rebuild role. The focus is on executing and advancing an existing roadmap while ensuring consistent leadership, stakeholder alignment, and operational excellence.

Role Summary

Maintain momentum across global Search and AI discoverability initiatives by:

• Leading Search, SEO, GEO, and LLM visibility programs
• Providing executive-level communication and leadership
• Keeping priorities aligned across AMRS and global markets
• Ensuring seamless execution of ongoing initiatives
• Building confidence with senior leadership through clear reporting and strategic guidance

Key Responsibilities

Executive Leadership & Stakeholder Management

Executive Communications

• Serve as the primary leader for Search, SEO, GEO, and LLM visibility.
• Act as the executive point of contact for senior leadership.
• Provide regular updates to the Global CMO on:
• Search performance
• Business risks
• Growth opportunities
• Evolution of AI-powered search and discoverability
• Translate complex search and AI performance metrics into concise business insights.

Senior Stakeholder Engagement

Partner closely with leaders across:

• Marketing
• Digital
• Analytics
• Content
• Engineering

Responsibilities include:

• Aligning priorities
• Communicating progress
• Escalating risks and blockers
• Driving cross-functional collaboration

Global Subject Matter Expert (SME)

Serve as the organization's global authority on:

• SEO
• GEO (Generative Engine Optimization)
• LLM visibility
• AI-powered search discoverability

Provide strategic guidance regarding:

• Search strategy
• SEO best practices
• AI-ready content architecture
• Technical search readiness
• Generative AI optimization

Ensure consistency across:

• AMRS
• EMEA
• APAC
• Aladdin business

Represent Search and AI Discoverability during executive meetings and leadership forums.

Search & AI Discoverability Operations

Own daily and weekly execution across:

• AMRS
• EMEA
• APAC
• Aladdin

Partner with the AMRS Associate to develop prioritized recommendations for:

• Content optimization
• New content creation
• Search insights
• Conductor adoption across marketing teams
• Dashboard development for major campaigns

Stakeholder Management

Serve as the firm's primary contact for Search and AI discoverability.

Participate in recurring business meetings to:

• Provide program updates
• Answer strategic questions
• Identify risks early
• Remove execution blockers

Content Strategy & Optimization

Oversee priority content initiatives, including topics such as:

• Cryptocurrency
• Income investing
• Dividends
• Investing basics

Review:

• Content briefs
• Keyword strategies
• Topic clusters
• Page templates

Ensure content is:

• Search intent aligned
• LLM-readable
• Structurally optimized
• Properly organized with:
• Headings
• Schema markup
• Internal linking

Technical SEO & AI Readiness

Partner with Technical SEO/GEO and Digital teams to:

• Monitor crawlability
• Improve indexing
• Validate schema implementation
• Maintain metadata templates
• Identify AI/LLM technical blockers including:
• JavaScript rendering
• Hidden content
• Component issues
• Prioritize improvements for high-traffic sites

Track initiatives including:

• AEM enhancements
• Schema rollouts
• Bot access and log file analysis

Reporting & Executive Readouts

Own executive reporting cadence covering:

• Search performance
• LLM visibility trends
• Topic coverage
• Competitive opportunities

Maintain Executive Scorecard inputs.

Translate data into:

• Executive-ready narratives
• Business outcomes
• Action plans
• Next-step recommendations

Vendor & Agency Management

Serve as primary relationship manager for vendors including:

• Conductor
• Gain

Ensure:

• Deliverables remain on schedule
• Questions are resolved promptly
• Recommendations are implemented internally

AI & LLM Enablement

Continue organizational education around AI-powered marketing by reinforcing best practices for:

• LLM-ready content
• Prompt-informed content creation
• AI-assisted workflows

Support business users while escalating larger strategic decisions when appropriate.

People Leadership

Team Management

Provide day-to-day leadership for direct reports, including:

• AMRS SEO/GEO Lead
• Global Technical SEO/GEO Lead

Responsibilities include:

• Weekly 1:1 meetings
• Work prioritization
• Removing blockers
• Performance guidance
• Maintaining alignment with business objectives

Workstream Management

Translate strategic priorities into actionable work plans.

Coordinate handoffs between:

• Content activation
• Campaign execution
• Technical SEO
• Schema implementation
• AEM improvements

Maintain visibility into:

• Active initiatives
• At-risk projects
• Escalation needs
• Delivery timelines

Required Skills & Qualifications

Leadership

• Director-level leadership experience
• Experience leading cross-functional global teams
• Executive presence and stakeholder management
• Strong people management experience

Search & Digital Marketing

• Enterprise SEO
• Technical SEO
• Content SEO
• GEO (Generative Engine Optimization)
• LLM visibility strategy
• AI-powered discoverability
• Search performance optimization

AI & Emerging Search

• Large Language Model (LLM) optimization
• AI search ecosystems
• AI-ready content strategy
• Prompt-informed content development
• Generative AI marketing best practices

Technical Expertise

• Crawlability and indexing
• Schema markup
• Metadata optimization
• Internal linking
• AEM
• Technical SEO audits
• Site architecture

Analytics & Reporting

• Executive dashboards
• Search performance reporting
• Competitive analysis
• Data storytelling
• KPI development
• Executive scorecards

Collaboration

• Marketing
• Content
• Digital
• Analytics
• Engineering
• External vendors and agencies

Preferred Qualifications

• Financial Services industry experience
• Experience managing global SEO programs
• Enterprise website optimization
• Experience with Conductor
• Experience with Gain
• Experience leading AI-driven digital marketing initiatives
• Experience communicating with C-level executives
• Global stakeholder management across AMRS, EMEA, and APAC

Posted In
Content Marketing Jobs, SEO Analytics Jobs, SEO Content Jobs, SEO Director Jobs, Technical SEO Jobs, GEO/AI + LLM Jobs