• Develop and own the overall IT content strategy aligned with business, brand, marketing, and revenue objectives.

• Build and manage the annual and quarterly editorial/content calendar across multiple channels.

• Lead the creation of high-quality content including:

  • Thought-leadership articles and blogs

  • Whitepapers, eBooks, and research reports

  • Case studies and customer stories

  • Website and landing-page content

  • Executive and LinkedIn content

  • Email/newsletter content

  • Webinars, podcasts, videos, and other multimedia formats

• Translate complex IT concepts into accessible, differentiated, and engaging narratives.

• Establish the company’s point of view and thought leadership on areas such as AI, cloud, cybersecurity, enterprise applications, data, infrastructure, and digital transformation.

• Work closely with Product, Sales, Marketing, Engineering, IT SMEs, and senior leadership to identify content opportunities.

• Develop content that supports the full buyer journey, from awareness and demand generation through consideration and conversion.

• Lead SEO-driven content strategy, including topic research, keyword strategy, content optimisation, and organic-growth initiatives.

• Use analytics and audience insights to measure content performance and continuously improve the content portfolio.

• Define content KPIs and report on metrics such as traffic, engagement, organic visibility, leads, pipeline influence, and conversion.

• Build, manage, and mentor internal content teams, agencies, freelancers, and subject-matter contributors.

• Establish editorial standards, governance, tone of voice, quality benchmarks, and content-production processes.

• Ensure all content is accurate, credible, original, brand-consistent, and aligned with relevant compliance requirements.

• Explore and implement AI-assisted content workflows while maintaining strong human editorial oversight and quality.

Required Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Journalism, English, Technology, or a related field.

• 10+ years of experience in content, editorial, content marketing, or technology communications, with significant leadership experience.

• Strong understanding of the IT/technology ecosystem and enterprise technology audiences.

• Demonstrated experience developing and executing successful content strategies.

• Excellent writing, editing, storytelling, and communication skills.

• Experience managing content teams and external agencies/vendors.

• Strong understanding of SEO, content distribution, digital marketing, and analytics.

• Ability to work effectively with technical SMEs and senior executives.

• Strong project management and stakeholder-management capabilities.