Head of Content & Community
Full-time, hybrid role. Meatpacking District, NYC. Start date: Early to mid summer 2026. Reports to: Managing Director.
About R&L
R&L is a not‑for‑profit record store, café and event space opening Fall/Winter 2026 in the legendary Florent space in NYC’s Meatpacking District. We exist to champion music, build community, and create a space where culture and conversation thrive.
Role Overview
Own the R&L brand from day one. Build the website, launch social channels, develop an editorial voice, and forge the community partnerships that make R&L NYC’s most talked‑about cultural destination before we even open the doors. This is a rare opportunity to build an editorial and content operation from scratch at a new cultural institution. You’ll define our voice, produce the content, and grow the audience—across digital, social, video, and press—from zero to opening day and beyond. You’ll manage a small network of freelance contributors and work closely with the Managing Director.
Key Responsibilities
- Website build and ongoing content management
- Instagram, TikTok, YouTube and Bluesky — primary channels
- Editorial calendar and long‑form content strategy
- Press and media relations; NYC arts and culture press
- Community partnerships with artists, labels, venues
- In‑store event promotion and audience development
- Email marketing and CRM
- Manage PR, social and content agency relationships
Experience
- 5+ years in editorial, content or publishing roles
- Strong writer — long‑form, short‑form and social copy
- Hands‑on video content creation and production experience
- Background in music, arts or culture media preferred
- Track record growing engaged audiences through original content
Skills & Attributes
- Editorial judgement — knows a story worth telling
- Video and photo production, comfortable on camera and behind it
- Social content native — understands format, rhythm and platform culture
- Energized by NYC’s music scene; existing relationships a big plus
- Comfortable working in a small, fast‑moving not‑for‑profit environment
What We Offer
- The chance to build something from nothing at a genuinely new cultural institution
- Creative autonomy — this is your editorial voice to develop
- A tight‑knit team that cares deeply about music, community and NYC
- Salary range $100,000–$130,000 depending on experience
- Health benefits included
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