Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.\n\nHere on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.\n\nAs a SEO Program Manager focused on content, you”ll shape how millions of people discover Apple across the world”s most influential search platforms — traditional and AI-powered alike. You”ll own content optimization strategy across multiple product lines, bringing together data, creativity, and cross-functional influence to ensure Apple”s digital presence is as compelling as our products. If you”re energized by the intersection of search science, storytelling, and scale, this role is built for you.

We are looking for a SEO Program Manager to execute content optimization strategy for a key product area within Apple”s digital ecosystem. You”ll run search-led content work day to day — from keyword research and content briefs to on-page and AI platform optimization — collaborating closely with Merchandising, Product Marketing, and Design teams.

Execute content optimization strategies for assigned product lines or business areas, following established SEO frameworks and best practices.\nManage on-page optimization including metadata, content structure, and internal linking for your product categories.\nConduct keyword research and content gap analyses to identify opportunities and prioritize content development.\nCollaborate with cross-functional teams to ensure content aligns with SEO best practices and supports product launches.\nExecute content optimization strategies for assigned product lines or business areas, following established SEO frameworks — including on-page metadata, content structure, and internal linking.\nConduct keyword research and content gap analyses to identify opportunities and prioritize content development.\nSupport AI optimization initiatives by implementing semantic optimizations for assigned areas.\nCreate content briefs and specifications that translate SEO requirements into actionable guidance for content teams.\nMonitor and report on content performance using search analytics and user behavior data; recommend optimizations and contribute to testing plans.\nCollaborate with Merchandising, Product Marketing, and Design teams, and share knowledge with team members on content SEO topics.

5+ years of hands-on SEO experience, with a focus on content optimization.\nHas independently managed content optimization for a defined product area or business segment.\nHas conducted keyword research and content gap analyses that directly informed content production or optimization.\nHas monitored and reported on content performance using search analytics tools, translating data into actionable recommendations.

Experience optimizing content for AI-powered search surfaces (ChatGPT, Gemini, Perplexity).\nExperience working on a product or brand with a global web presence, or across multiple markets, locales, or languages.\nExperience collaborating with content, merchandising, or product marketing teams within a product launch or campaign.\nProficiency in SEO / AIO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.