AEO/SEO Manager
Brooklyn Bedding
Glendale, Arizona (Hybrid) Local Candidates Only
Brooklyn Bedding is seeking a highly analytical and hands-on Search & Answer Engine Optimization (AEO) Manager to lead our organic search visibility across traditional search engines, AI-powered answer engines, community platforms, and customer-facing knowledge experiences. This role will be responsible for setting priorities, measuring what's working, and keeping cross-functional efforts aligned across content, development, and brand while personally producing content that closes high-priority visibility gaps.
The ideal candidate combines deep expertise in SEO fundamentals and the rapidly evolving AEO landscape with strong writing ability and comfort using AI tools (Claude, ChatGPT, or similar) to produce content efficiently, backed by the analytical rigor to know what's working and where to focus next.
You will support Brooklyn Bedding as well as our family of niche brands which include Plank, Titan, RV Mattress, Dreamfoam Bedding, and Mattress Topper, helping each communicate its unique value through audience focused, high-impact content.
Responsibilities:
Measurement, Analytics & Diagnostics
- Establish and maintain reporting frameworks for SEO and AEO performance across all brands using existing tools (Profound, GA4, Ahrefs).
- Analyze competitive citation and ranking trends to identify where Brooklyn Bedding is winning or losing ground, and why
- Flag significant shifts in performance or search/answer-engine behavior to the right internal owner (content, technical, brand)
Opportunity Identification & Prioritization
- Develop scalable processes for identifying and prioritizing high-impact SEO and AEO opportunities.
- Conduct keyword, topic, entity, and search-intent research to uncover new growth areas.
- Evaluate competitor strategies and emerging search trends to inform roadmap development.
- Build prioritization frameworks that balance business impact, effort, and resource requirements.
Content Strategy & Brief Development
- Create comprehensive SEO and AEO content strategies that align with customer needs throughout the purchase journey.
- Develop detailed content briefs incorporating keyword research, customer intent, entity optimization, internal linking, and AI-answer considerations.
- Partner with content, creative, product, and merchandising teams to improve organic visibility and content quality.
- Identify opportunities to refresh, consolidate, and expand existing content assets.
Technical SEO & Answer Engine Optimization
- Collaborate on technical SEO initiatives including crawlability, indexing, schema markup, site architecture, Core Web Vitals, and internal linking optimization.
- Collaborate on the Implementation of structured data and content frameworks that improve visibility within AI-powered search experiences.
- Partner with development teams to identify, prioritize, and validate technical improvements.
- Continuously monitor evolving search engine and answer engine requirements and recommend optimization strategies.
Traditional SEO Program Management
- Monitor traditional organic rankings and site health via existing tools (Ahrefs), intervening when something breaks or drops meaningfully
- Run opportunistic tests tied to changes already in motion
Reddit & Community Visibility
- Develop and help execute strategies to increase brand visibility and discoverability within Reddit and other community-driven platforms.
- Monitor relevant conversations, topics, and trends to identify content and engagement opportunities.
- Partner with internal teams to create content that addresses authentic customer questions and discussions.
- Evaluate the impact of community-driven content on search visibility and brand authority.
Knowledge Base & Chatbot Content (Kodif)
- Collaborate with CX team to optimize customer support and chatbot knowledge base content, improving the information available to both LLMs and our internal chat bot.
- Partner with Customer Experience and dev teams to improve content structure, discoverability, and answer quality.
- Develop frameworks for maintaining accurate, up-to-date, search-friendly documentation.
New AEO Content Production
- Lead creation and optimization of content designed specifically for AI-powered search and answer engines.
- Develop scalable content formats that increase the likelihood of citation, recommendation, and answer inclusion.
- Identify emerging content opportunities across AI search platforms and conversational experiences.
- Personally produce and partner with internal stakeholders and external resources to scale AEO-focused content production.
Requirements:
- 5+ years of experience in SEO, organic search and content strategy
- Demonstrated success growing organic traffic, visibility, and conversions through SEO initiatives.
- Strong writer with a proven ability to personally produce content at volume, using AI tools (Claude, ChatGPT, or similar) as a core part of the daily drafting workflow. This is a hands-on production role first.
- Working knowledge of technical SEO fundamentals (crawlability, indexing, schema markup, site architecture) sufficient to identify and prioritize issues in partnership with development. This role specs and flags, it doesn't own implementation
- Comfortable interpreting reporting/analytics tools (Profound, GA4, Ahrefs, or similar) and using the data to prioritize, without needing to build reporting infrastructure from scratch
- Experience briefing, reviewing, or directing other contributors' work to a consistent quality bar
- Strong cross-functional communication skills; comfortable keeping content, development, and brand teams aligned around shared priorities
Nice-to-Haves:
- Experience with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search, or conversational search platforms.
- Experience optimizing content for AI Overviews, ChatGPT, Perplexity, Gemini, and other AI-powered discovery experiences.
- Familiarity with Reddit strategy, community-driven content, and digital PR.
- Experience managing large content ecosystems and knowledge bases.
- Experience in ecommerce, direct-to-consumer brands, or consumer products.
Perks:
- Brand new state-of-the-art manufacturing facility
- On-site gym with Peloton bikes, showers, etc.
- Affordable hot lunches every day at on-site café
- Social events, including happy hours and team activities
- A free mattress + Friends & Family discount on certain brands
- Hybrid office (after 90 days)
Compensation and Benefits:
- Competitive salary commensurate with experience
- Comprehensive medical, dental, and vision insurance
- 401(k) program with company match
- Employee referral program and bonus
- Professional development resources and opportunities
About Brooklyn Bedding:
Brooklyn Bedding is a part of 3Z Brands (3Z) is a direct-to-consumer brand portfolio, wholesaler, vertically-integrated manufacturer, and retailer of award-winning sleep products. Unlike most competitors in the space, 3Z Brands is both a manufacturer and retailer, giving it a unique advantage and a multi-faceted revenue model. With new strategic initiatives in place, 3Z Brands is poised for hyper-growth in the coming years and is looking to build out an exceptional team to make that happen. Our core values, care, commitment, and curiosity, guide everything we do. We are committed to fostering an inclusive and supportive workplace where all team members feel valued and respected.
All applicants must be authorized to work in the United States. 3Z Brands conducts a pre-employment drug test and background search upon hire.
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Mid Level SEO Jobs, SEO Analytics Jobs, SEO Content Jobs, SEO Manager Jobs, Technical SEO Jobs, GEO/AI + LLM Jobs