SEO, GEO/AEO & Performance Marketing Expert

Job Description

• The AEO/GEO/ SEO specialist works to support SEO, Generative Engine Eligible to workimization (GEO), Answer Engine Eligible to workimization (AEO), and AI Search Eligible to workimization (AISO) initiatives.
• This rule focuses on executing and Eligible to workimizing programs that improve discoverability across traditional search engines and AI-driven answer platforms, while supporting business growth through organic visibility, citation performance, and actionable insights

Must Have Technical/Functional Skills

• 3-5 years of related SEO, digital marketing, content Eligible to workimization, or search strategy experience.
• Foundational knowledge of SEO principles, analytics, and content Eligible to workimization best practices.
• Experience with GEO, AEO, LLM-focused SEO, or AI visibility initiatives
• Working familiarity with tools such as Google Search Console, Conductor, Screaming frog and other similar platforms
• Understanding of structured/ markdown content, schema, semantic search, and AI readable content best practices
• Strong analytical, communication, and cross-functional collaboration skills

Role Responsibilities

• Develop and execute strategy to support SEO, GEO, AEO and AISO initiatives that improve visibility across traditional search and AI-generated search experiences.
• Serve as consultative expert for content production teams to ensure website content is Eligible to workimized for search and AI-driven discoverability, citation and summarization
• Apply structured, semantic, and question-led content approaches that improve extractability, clarity, and topical authority
• Support technical Eligible to workimization efforts including structured data, schema, internal linking and other best practices that enhance search and AI visibility
• Track, analyze, and report on organic search performance, AI visibility, share of voice, citations and related KPIs; turn findings into actionable recommendations.
• Collaborate with marketing, content, product, analytics, and technical teams to prioritize work, communicate status, and support execution
• Collaborate with other divisional SEO/ GEO leads to share best practices and ensure coverage for contingency purposes.
• Proactively stay abreast of ever changing LLM environment.
• Identify opportunities, risks, and experiments related to search and AI visibility, escalating issues and sharing learnings with stakeholders as needed.
• Participate in special projects and perform other duties as assigned.

Expertise Needed:

• Author and maintain JSON-LD schema markup via AEO/GEO component in AEM.
• Implement schema types covering client s thought leadership, funds and media content.
• Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.
• Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.
• Deep SEO/AEO expertise: At least 10 years of experience with 5 years of experience in digital marketing, with 3 years specifically focused on SEO/AEO (agency or in-house).
• You have a deep understanding of the “how” and “why” behind organic search and can speak credibly to both practitioners and executives