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The opportunity We’re looking for a senior, hands‑on content leader to shape how CMC brings its trading and investing products to market. As Head of Content Marketing – Trading & Investing, you’ll create commercially effective content and campaigns across the website, CRM, social, video and paid channels. Combining strong knowledge of trading and investing with exceptional writing and campaign skills, you’ll develop lead‑generation initiatives, support product launches and improve conversion. You’ll also manage a small team, collaborate closely across Marketing and Product, and use the latest AI tools to deliver high‑quality work with greater speed and impact.
What you’ll do Own the content marketing strategy and integrated campaign plan across CMC’s trading and investing products, aligned to commercial priorities, target audiences and brand direction.
Develop campaign concepts, propositions and priority copy, while setting direction for colleagues and external partners.
Create and edit content across website and landing pages, CRM and email, paid and organic social, video, product explainers and educational materials.
Translate complex products, platform capabilities and market themes into authoritative, clear content for sophisticated traders and accessible content for active investors.
Develop content‑led acquisition campaigns and lead magnets, partnering with CRM on landing pages, nurture journeys and retargeting to generate qualified interest, leads,
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Senior Level SEO Jobs, Content Marketing Jobs, In-house SEO jobs, GEO/AI + LLM Jobs