Retarus
Become SEO Manager (AI Visibility/GEO/AIO) (m/f/d) – part time at Retarus.
Retarus is a worldwide provider of cloud-based messaging solutions at enterprise scale. We serve over 40% of the companies listed on the S&P Global 100, e.g. Adidas, Bayer, SAP, BNP Paribas, Goldman Sachs, T-Systems, Swarovski & UPS, as well as governmental agencies and major players in markets across the world. Privately owned and founder-managed for over thirty years, Retarus is customer-oriented, stable, a fair employer, and a strategic business partner with a long-term vision. With some 500 employees in 19 offices on four continents, Retarus operates locally and thinks globally: our teams are organized across borders and are highly integrated. This makes Retarus a multicultural, multilingual, and engaging workplace. We are committed to creating a diverse and dynamic environment for our employees, with generous compensation, time off, and a global, collaborative workplace.
What we offer
- Mobile working and flexible working time
- Collaborative, diverse company culture and superior team spirit
- Flat hierarchies and great feedback culture
- Development opportunities & career perspective
- International business & cross-site collaboration
- Modern, dog-friendly offices with nice amenities
- Company-paid health insurance, public transportation, lunch vouchers and further benefits
What you’ll do
- Own Regional Search Strategy: Build and execute the regional SEO/GSO roadmap for France, Spain and Italy with a focus on growing qualified organic traffic, improving
conversion performance, and contributing to pipeline and revenue. Drive keyword and intent research across the
enterprise buying journey, identify content gaps, and increase visibility
among key decision-makers in strategic industries. - Technical SEO: Ensure technical excellence across regional
domains by managing site health, conducting audits, and continuously optimizing
key levers including crawling, indexation, site and page architecture,
internal linking, Core Web Vitals/page performance, structured data and
content structures in close collaboration with the web development team. - Generative Search Optimization (GSO): Lead Retarus’ visibility across AI-driven search
platforms such as Google AI Overviews, Bing Copilot, Perplexity, and
ChatGPT Search. Continuously evaluate how generative search is changing
discovery and buyer behavior, optimize content, metadata, and authority
signals, and develop AI-citable assets and scalable approaches to maximize
inclusion in generative search results. - Content, Campaign, and ABM Alignment: Partner with Content Marketing, Product
Marketing, ABM, and regional marketing teams to develop search-optimized
content and campaigns. Bring SEO insights into content planning and
optimization – from search intent and topic opportunities to information
architecture and existing content performance – while working closely with
content owners on messaging, quality, and editorial execution. Align search
strategies with target accounts and verticals, and support digital PR and
authority-building initiatives. - Experimentation & Competitive
Intelligence: Continuously
test, learn, and improve. Develop hypotheses from search and performance
data and run structured experiments across content, landing pages,
templates, internal linking, SERP presentation and conversion journeys. Monitor
algorithm and AI-search developments, analyse competitors and
systematically identify opportunities to improve search visibility, conversion
performance and business impact. - Measurement & Reporting: Define and track SEO/GSO KPIs across visibility,
qualified traffic, engagement, conversion, pipeline and revenue. Build
executive-level dashboards, report performance and learnings to key
stakeholders, and support marketing attribution by measuring organic
search impact across the customer journey.
What you’ll need
-
5+ years of hands-on SEO experience in B2B
technology, SaaS, or enterprise software environments, with a proven track
record of growing qualified organic traffic, improving conversion
performance, and contributing to pipeline and revenue across complex,
multi-stakeholder buying journeys. - Strong experience in content SEO and search
intent, with experience translating search demand, audience insights, and
performance data into content opportunities and optimization
recommendations - Deep expertise in technical SEO, including site
architecture, crawl optimization, Core Web Vitals, structured data,
hreflang, and international SEO, as well as hands-on experience with
Generative Search Optimization (GSO) and AI-driven search - Proficiency with industry-standard SEO and
analytics tools such as Google Search Console, GA4, Semrush and/or Ahrefs,
and Screaming Frog or comparable crawlers - Strong analytical and data interpretation skills,
with the ability to translate search data into actionable business insights,
prioritize initiatives based on expected impact and effort and communicate
effectively with technical and non-technical stakeholders - A strong experimentation and optimization
mindset, with experience developing hypotheses, using performance and
conversion data to test improvements, and scaling approaches that
demonstrate measurable impact. - Demonstrated ability to act as a trusted SEO
advisor, collaborate with and influence cross-functional teams and translate complex search
topics into clear recommendations for
content creators,
developers, campaign managers, and product marketing teams - Native-level French and professional-level English language
skills; strong knowledge of the German enterprise technology
landscape and buying processes is a plus - Experience working in B2B marketing ecosystems
involving ABM, enterprise CMS platforms, marketing automation, and CRM
systems is considered an advantage. - Experience presenting organic search performance
and business impact to senior stakeholders and executive audiences - Hands-on experience with web
analytics, reporting, and measurement setups, including GA4, Google Search
Console, Google Looker Studio, and/or Google Tag Manager. Relevant certifications are
considered a plus.
What you can expect
At Retarus, you will work on impactful and dynamic projects, with real opportunities to make a difference. Our customers are leaders across diverse industries, with constantly evolving needs and high expectations. You’ll be working with cutting-edge technology and great creative leeway to meet customers’ needs – and the projects you work on will be deployed globally. Working at Retarus, you will collaborate closely with convivial, culturally diverse teammates. You will grow professionally in a dynamic and exciting workplace and design impactful solutions in real time with top companies.
Very important
Come as you are. Retarus is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.
Apply via our online application portal – it’s easy and doesn’t take long. Our colleague Felix Gansmeier is happy to field any questions you may have: [email protected]
We’re
looking forward to getting to know you!
How to Apply for this SEO Job
Posted In
Mid Level SEO Jobs, Content Marketing Jobs, SEO Analytics Jobs, SEO Content Jobs, SEO Manager Jobs, Technical SEO Jobs, In-house SEO jobs, GEO/AI + LLM Jobs