We are looking for a Senior SEO Lead to help lead organic search performance across a portfolio of established transportation and logistics websites.
This is not a basic SEO role. We are looking for someone who can guide strategy, manage execution, identify growth opportunities, diagnose ranking losses, improve content quality, build honest reporting, and turn organic search into a measurable business-growth channel.
Our company operates in highly competitive logistics markets, including heavy hauling, equipment transport, oversize load transport, freight, logistics, auto transport, container transport, and related services.
We already have established websites, an existing SEO team, strong industry experience, and a large content footprint. We need someone who can bring discipline, strategy, growth, prioritization, and high-value ideas to the SEO operation.
The right person will be a player-coach: strategic enough to help build the roadmap, technical enough to diagnose issues, commercial enough to care about leads and revenue, and hands-on enough to challenge weak work.
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Reports To: Director of Marketing (working closely with leadership, developers, designers, writers, data, and sales teams)
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Manages: SEO specialists, content resources, SEO vendors, freelance writers, backlink resources, and related contractors
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Ownership: Organic traffic channel results and growth
What You Will Own
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Strategy & Leadership: Lead day-to-day SEO strategy and execution across a portfolio of established websites. Manage and direct SEO specialists, content resources, freelancers, vendors, and contractors.
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Auditing & Reporting: Audit ranking losses, traffic declines, content gaps, competitor gains, and technical issues. Build transparent SEO reporting showing wins, losses, risks, opportunities, and business impact.
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Commercial Prioritization: Prioritize SEO work based on qualified lead potential and business value—not vanity metrics.
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Technical SEO: Improve technical SEO, site architecture, internal linking, index quality, crawl efficiency, schema, page speed, and scalable SEO infrastructure in collaboration with developers.
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Content Strategy & Optimization:
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Develop content strategies for service, location, equipment, and route pages, as well as cost guides, case studies, and industry resources.
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Create and manage briefs for useful, accurate, differentiated, and conversion-focused pages.
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Refresh, consolidate, prune, redirect, and realign existing content to search intent.
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Support programmatic SEO initiatives while maintaining quality, uniqueness, and index control.
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Authority & Growth: Lead link-building, digital PR, partnership, and authority-building initiatives.
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Cross-Functional Collaboration:
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Work with designers and writers to optimize page usefulness, trust, readability, and conversions.
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Partner with PPC and data teams to identify high-value keywords, lead quality patterns, and organic opportunities.
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Improve conversion paths from organic traffic to quote requests, phone calls, and qualified leads.
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Roadmapping & Systems: Monitor competitors, create 90-day, 6-month, and 12-month organic growth roadmaps, and build SEO SOPs, QA processes, reporting standards, and team accountability systems.
What Success Looks Like
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Increase qualified organic leads across the website portfolio.
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Recover lost organic visibility across priority pages, keywords, and services.
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Improve the quality, usefulness, and conversion value of content.
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Reduce low-value SEO work and replace it with focused, high-impact execution.
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Create reporting that marketing leadership can trust and act on.
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Make the SEO team more focused, accountable, and productive.
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Identify opportunities before competitors take them.
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Improve technical SEO health, index quality, and internal linking across the portfolio.
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Build authority through better content, partnerships, links, digital PR, and industry credibility.
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Turn SEO from a task list into a predictable business-growth channel.
Required Experience
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Core SEO Experience: Strong experience leading SEO strategy for competitive industries across large, content-heavy, or multi-site portfolios.
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Lead Generation: Proven experience with lead-generation SEO (not just ecommerce or publishing) and understanding how SEO impacts conversion optimization, lead quality, and business outcomes.
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Technical & Diagnostic Skills: Strong grasp of technical SEO, content SEO, local SEO, link building, and on-page SEO. Ability to diagnose traffic/ranking declines via Google Search Console, GA4, ranking tools, and crawl platforms.
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Content Mastery: Experience creating advanced content strategies beyond basic blog posts, including detailed briefs for service, location, and conversion pages.
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Management & Execution: Skilled in managing SEO specialists, content teams, freelancers, vendors, and agencies. Deep understanding of keyword mapping, search intent, internal linking, refreshes, redirects, and indexation.
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Communication & Judgment: Strong business judgment to prioritize impactful work. Ability to clearly communicate and document strategy, priorities, processes, and performance for leadership and cross-functional teams.
Preferred Experience
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Experience in transportation, logistics, trucking, construction, equipment, industrial services, marketplaces, home-services, legal, finance, or other competitive lead-generation industries.
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Experience with programmatic SEO or large location-based websites.
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Hands-on background with content pruning, consolidation, redirects, and index-quality audits.
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Proven track record building linkable assets and digital PR campaigns.
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Experience with call tracking, CRM attribution, lead-quality reporting, and revenue-focused SEO dashboards.
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Technical familiarity with WordPress, Elementor, custom CMS environments, Airtable (as a CMS), schema strategy, Core Web Vitals, and scalable internal linking systems.
Tools You Should Know
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Analytics & Performance: Google Search Console, GA4, Looker Studio, PageSpeed Insights / Core Web Vitals tools
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SEO & Crawling: Ahrefs, Semrush, SEOTesting, Screaming Frog, Sitebulb
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CMS & Operations: WordPress, custom CMS environments (Airtable experience is a plus), ClickUp (or similar project management tools)
What We Are NOT Looking For
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Someone who only reports keyword wins while ignoring losses.
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Someone who spends weeks on minor edits with no business impact.
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Someone who only follows generic SEO checklists or waits for leadership to dictate actions.
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Someone who treats SEO solely as a traffic metric rather than a revenue driver.
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Someone who only knows blog SEO and cannot execute technical SEO, scalable page systems, internal linking, indexation, or lead generation.
We need a proactive driver who brings ideas, spots opportunities, eliminates low-value work, and creates measurable company value.
First 90 Days Roadmap
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Month 1: Learn the company’s brands, services, markets, website portfolio, and SEO history. Review current team workflows, priorities, reporting, and accountability systems.
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Month 2: Complete a full technical, content, indexation, and competitor audit across the portfolio. Identify key traffic and ranking risks. Reorganize team priorities around high-impact quick wins.
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Month 3: Build a transparent SEO dashboard alongside marketing leadership. Launch initial optimizations on highest-value page types. Present a comprehensive 6-month organic growth roadmap to leadership.
How to Apply for this SEO Job
Posted In
Senior Level SEO Jobs, Expert Level SEO Jobs, Featured Jobs, Salary Listed, Content Marketing Jobs, SEO Content Jobs, SEO Director Jobs, SEO Manager Jobs, SEO Strategist Jobs, Technical SEO Jobs, VP of SEO Jobs, In-house SEO jobs, GEO/AI + LLM Jobs