Marketing Director – Performance & Growth (PPC/SEO)

Israjets

Location
In-Office, Miami-Fort Lauderdale Area
Job Type
Full Time
Date Posted
August 26, 2026
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IsraJets is seeking a hands-on Marketing Director to own and drive our digital growth strategy, with a strong emphasis on paid performance marketing (PPC), SEO, and lead generation for our retail private aviation clientele. This is a full-time, in-office leadership role for someone who can both set strategy and personally execute campaigns — ideal for a performance marketer ready to lead marketing for a premium travel/aviation brand.

  • You will be responsible for the full digital acquisition funnel: driving qualified leads, optimizing cost-per-acquisition, and building a scalable marketing engine that supports Sales in converting high-value retail clients.

Key Responsibilities

  • Own and execute the full PPC strategy across Google Ads, Bing, and other paid channels campaign structure, bidding, budget allocation, and ongoing optimization.
  • Lead SEO strategy including on-page, technical, and content SEO to grow organic visibility and qualified organic traffic.
  • Build, manage, and continuously optimize lead generation funnels, landing pages, and conversion paths tailored to private aviation clients.
  • Set and manage the overall marketing budget, reporting on ROI, CPL (cost per lead), and CAC (customer acquisition cost).
  • Develop and execute a marketing strategy aligned with sales targets and business growth goals.
  • Analyze campaign performance data and translate insights into actionable optimizations.
  • Manage marketing analytics, tracking, and attribution (Google Analytics, ad platform pixels, CRM integration with Salesforce).
  • Collaborate closely with Sales and Flight Support to ensure lead quality and smooth handoff.
  • Oversee brand positioning and messaging across digital channels, ensuring consistency with the IsraJets brand.
  • Manage relationships with any external agencies, freelancers, or vendors as needed.
  • Stay current on PPC platform updates, SEO algorithm changes, and industry best practices.
  • Required Qualifications

    • 5+ years of proven experience in PPC campaign management, with demonstrated results in lead generation (not just brand awareness campaigns).
    • Strong hands-on experience managing Google Ads and Meta Ads budgets, including campaign structure, bid strategy, and audience targeting.
    • Solid, demonstrable SEO experience — technical, on-page, and content strategy.
    • Track record of building and optimizing lead generation funnels and measurably improving conversion rates.
    • Experience managing significant ad spend budgets with clear accountability for ROI/CPL.
    • Strong analytical skills — comfortable working in Google Analytics, ad platform dashboards, and translating data into strategy.
    • Experience with CRM platforms (Salesforce preferred) and marketing/sales funnel alignment.
    • Prior experience in a marketing leadership role (Director, Head of Marketing, or Senior Marketing Manager) — someone who can both strategize and execute personally.
    • Excellent written and verbal communication skills.

    What We Offer

    • Competitive salary, commensurate with experience.
    • Health benefits.
    • 401(k).
    • Full-time, in-office position with direct ownership over marketing strategy and execution.
    • Opportunity to build and scale the marketing function from the ground up.
    • Collaborative environment working directly with Sales and leadership.

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