We are seeking a Generative Engine Optimization (GEO) Specialist to drive visibility in AI-generated search responses across platforms including ChatGPT, Copilot, Gemini, and Perplexity. This role sits at the intersection of content, technical SEO, and community — executing the near-term activation work that will move Hilti’s AI citation share while the broader programme scales, ensuring the brand is accurately represented, discoverable, and authoritative across AI-generated responses.
This is a hands-on execution role. The ideal candidate is comfortable working in Contentful CMS, understands how LLMs select and cite content, can engage authentically in online communities, and can manage short-form social content.
Key Responsibilities
On-Site Content Optimization
• Execute GEO content improvements in Contentful CMS — restructuring PDPs, adding
AI-optimized FAQs, converting table-based content to crawlable HTML, and ensuring
content freshness (AI engines heavily favour content less than 90 days old)
• Implement and QA schema markup (FAQPage, HowTo, VideoObject, CollectionPage)
directly in Contentful — ensuring schema is rendered in-page and visible to AI crawlers,
not injected via tag managers
• Optimize page structure for AI comprehension: metadata, heading hierarchy, internal
linking, entity coverage, and topic clustering
• Conduct keyword research alongside entity optimization and topic clustering, tailored for both traditional and generative search
• Monitor Hilti’s AI citation share and brand presence using Brandlight and comparable
tools; translate findings into prioritized content actions, continuously refining strategies
as AI search behaviour and best practices evolve — this is a new discipline and the
playbook is still being written
• Analyze performance via Google Search Console, GA4, SEMrush, and Brandlight;
report on visibility trends across categories
• Stay current with the evolving landscape of AI search algorithms, LLM behaviour, and
search trends
Off-Site & Community
• Manage Reddit participation across relevant communities — authentic engagement,
answering product questions, and identifying threads where Hilti content can add value
(Reddit is currently the top-cited social domain in AI responses for our categories)
• Manage low-risk community management across other channels while the permanent
Social headcount ramps in 1H27

• Create and publish TikTok content aligned to GEO priorities — short-form to support
brand presence, longform for AI citation value
• Support outreach to high-citation third-party publishers (e.g., best-of lists, editorial
roundups) where Hilti has citation gaps — coordinating briefs, product information, and
follow-up
YouTube & Video
• Identify YouTube content gaps based on AI citation data and brief or produce content
that matches high-citation formats: ranked/best-of, product explainers, how-to longform
• Optimize video titles, descriptions, chapters, and transcripts for AI discoverability — AI
engines index transcripts, not view counts
Required Qualifications
• 3+ years of experience in SEO, digital marketing, or a related role
• Hands-on experience with Contentful CMS (or equivalent headless CMS)
• Strong understanding of on-page and technical SEO: schema markup, HTML structure, metadata, internal linking
• Experience with SEO and analytics tools (SEMrush, Google Search Console, GA4)
• Familiarity with how LLMs surface and cite content — GEO, AEO, or AI visibility
experience a strong plus
• Demonstrated experience in online community management, including Reddit
• Comfortable creating short-form social content; TikTok experience preferred
• Strong written and verbal communication skills, with a track record of driving cross-
functional alignment without direct authority
• Strong analytical and problem-solving skills
Skills
• SEO & GEO strategy and execution
• Content optimization for LLM citation (structure, freshness, entity coverage)
• Contentful CMS — hands-on content creation and management
• HTML and technical SEO
• Schema markup and structured data
• Reddit community management and social engagement
• TikTok content creation
• YouTube content strategy and transcript/metadata optimization
• Third-party editorial outreach and coordination
• AI brand monitoring (Brandlight or equivalent)
• Data analysis and performance tracking
• Cross-functional collaboration
• Adaptability in a fast-evolving AI landscape

Della Infotech Inc is in the staffing business for 10 years. Over the years, we have placed hundreds of candidates to various temp and permanent positions with our 50+ happy clients all over US and Canada including Fortune 500 corporations.