Mantle
About Mantle
We’re building an AI agent to help families support their aging parents (
origin story here
).
Over 40M “sandwich generation” Americans currently manage their parent’s affairs. Keeping mom/dad safe and supported is like a second job: it’s time-consuming, stressful and on top of their already busy lives. We believe that managing our parents’ affairs should feel under control, easier and lower stress.
Co-founded by serial entrepreneur partners including Ted Zagat, who sold his previous businesses to Slack (
announcement here
) and Google (Zagat restaurant guides).
The Role
We are looking for a Social & Content Marketing Manager to build Mantles voice in the world. The sandwich generation is juggling a lot, and the content they see about caring for aging parents is too often clinical, overwhelming or dull. Youll create content that feels like a helpful friend: honest, useful and human. You will work side-by-side with our founders and marketing team to grow an audience that trusts Mantle.
This is a role for a builder and a maker. In the early days, youll be the one writing the posts, filming the videos, working with creators and responding to comments yourself. Its not just about strategy; its about consistently shipping great content, learning what resonates, and doing more of it.
What Youll Build
Social presence: Grow Mantles organic audience across Instagram, TikTok, LinkedIn, YouTube and wherever our families spend time.
Content engine: Create and publish a steady stream of short-form video, posts, articles and newsletters.
Creator partnerships: Find and partner with creators and voices our audience already trusts.
Brand voice: Help define how Mantle sounds and shows up to the world.
Community: Engage directly with the people who follow and share our content.
Content analytics: Track whats resonating and turn those learnings into better content.
What Were Looking For
Required Experience
3+ years of social media and content marketing experience, ideally at a consumer startup or high-growth company
Track record of growing an organic audience and engagement on at least two major platforms
Strong writing skills and comfort creating short-form video yourself
Experience working with creators or influencers
AI adept: savvy with AI tools (LLMs, agents) to increase your own personal leverage
Ideal Background
Early-stage startup experience where you were the first social or content hire
Experience marketing to busy adults, especially parents or caregivers
Experience making complex or sensitive topics feel simple and approachable
A portfolio of content youre proud of
Nice to have, but not required: experience with FinTech
Who Thrives Here
Builders:
You love creating things from scratch and taking full ownership
Makers:
Youd rather ship ten posts and learn than plan one perfect one
Empathetic:
You understand what our audience is going through and write for them
Scrappy:
You operate well without a lot of structure or resources and find ways to “get it done”
AI-forward:
You embrace modern AI
Autonomous:
You thrive with minimal direction
Mission-driven:
You care about what were building
What Youll Get
Meaningful work:
Build a brand that will make a real difference in the lives of millions of families, with fast pace and huge financial potential
Small team impact:
Work directly with founders and see immediate impact from your work
Partnership with founders:
Work closely with Mantles co-founders and other company leaders
Learning & growth:
Opportunity to build a category-defining company from the ground up
Real ownership:
Your decisions will shape our brand, business and culture
Remote Fridays:
Work from home every Friday. Monday through Thursday, we build together in person in San Francisco
How to Apply for this SEO Job
Browse SEO Jobs Nearby
Posted In
Content Marketing Jobs, SEO Analytics Jobs, In-house SEO jobs, GEO/AI + LLM Jobs