Smart Girl Digital
This is a US-Based W2 position.
POSITION OVERVIEW
The SEO Specialist is responsible for owning and executing Smart Girl Digital’s organic search strategy with a strong focus on local SEO, technical on-site optimization, and search visibility in an AI-driven landscape. This role ensures client websites are technically sound, locally optimized, and positioned to perform across traditional search, AI-powered search experiences, and answer engines.
The SEO Specialist works cross-functionally with the Paid Traffic team and Content team to ensure SEO insights directly inform content development, keyword strategy, and overall client growth. This role is execution-focused with strategic influence and requires current, hands-on SEO expertise—including best practices related to AEO, AI Search, and GEO.
CORE RESPONSIBILITIES
Local SEO & Google Business Profile Management
- Execute local SEO tasks and support ongoing optimization plans for client accounts, including Google Business Profile updates, local listings, and on-page improvements.
- Optimize and maintain NAP consistency, local citations, categories, services, and geo-targeted content.
- Monitor and respond to changes in local search behavior, algorithm updates, and GBP features.
- Track and report on local SEO performance, visibility, and conversion indicators.
Technical & On-Site SEO
- Conduct routine technical SEO reviews, flag issues affecting search performance, and collaborate with internal or external web partners to implement approved recommendations.
- Optimize on-page elements, including metadata, headers, content structure, and schema markup.
- Monitor website health using SEO tools and proactively flag issues that could impact rankings or user experience.
- Partner with web and dev resources (internal or external) to ensure technical recommendations are implemented correctly.
Keyword Research & Topic Strategy
- Perform keyword research with a focus on search intent, local modifiers, and conversion relevance.
- Support keyword research, maintain keyword tracking, and provide optimization recommendations that inform content updates and new page opportunities.
- Identify content gaps and emerging opportunities based on performance data and search trends.
- Translate SEO insights into clear recommendations for content creation and optimization.
Content Team Collaboration
- Collaborate with the Content team on SEO priorities, content updates, and optimization opportunities.
- Review content drafts as needed to ensure SEO alignment and SEO best practices for content structure, internal linking, and on-page optimization.
- Review content briefs or drafts as needed to ensure SEO alignment (without being the primary content writer).
- Ensure SEO efforts support both organic growth and paid search efficiency.
AEO, AI Search & GEO Optimization
- Stay informed on evolving SEO trends, including AI-influenced search behavior, and apply relevant best practices as directed.
- Optimize content and site structure for featured snippets, AI summaries, FAQs, and conversational search.
- Test and adapt SEO strategies as AI-driven discovery continues to evolve.
Reporting & Performance Insights
- Monitor organic search performance, rankings, and technical health.
- Track and report on SEO progress, rankings, visibility, and technical health.
- Support Client Services with clear updates on SEO activity and results.
- Support the continuous improvement of SEO reporting frameworks.
Qualifications & Experience
Required
- 1-3 years of hands-on SEO experience, preferably within a digital marketing agency.
- Strong experience in local SEO and Google Business Profile optimization.
- Solid technical SEO knowledge, including site audits and on-page optimization.
- Proven ability to perform keyword research and develop topic strategies.
- Familiarity with emerging search trends, including AI-powered search experiences, is preferred.
Preferred
- Experience collaborating with content and paid media teams.
- Track core SEO metrics and contribute data for monthly reporting and client updates.
- Highly organized, self-directed, and reliable in a remote work environment.
- Excellent written and verbal communication skills.
- Experience with service-based or multi-location businesses.
- Familiarity with SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.).
- Basic understanding of GA4 and conversion tracking.
- Experience contributing SEO recommendations based on performance data.
How to Apply for this SEO Job
Posted In
Junior Level SEO Jobs, SEO Analytics Jobs, SEO Content Jobs, SEO Specialist Jobs, Technical SEO Jobs, SEO Agency Jobs, GEO/AI + LLM Jobs, Local SEO Jobs