Is a Career in SEO Worth It in 2026? Let’s Dive In

The SEO landscape has evolved dramatically over the past decade, with professionals now commanding salaries ranging from $67,000 to $191,000, depending on their expertise and role. What once centered on keyword density and backlink quantity has transformed into a sophisticated discipline requiring technical chops, strategic thinking, and deep understanding of user behavior… and then we […]

Niche Down: Your Guide to Specializing in SEO

The SEO industry has evolved dramatically over the past decade, with specialized skills now commanding premium rates and attracting the most exciting projects. Many professionals find themselves at a crossroads, wondering whether to continue as generalists or focus their expertise on a specific area of search engine optimization. Making the transition from generalist to specialist […]

How to Write Job Descriptions That Attract Top SEO Talent

The competition for top SEO talent has reached unprecedented levels, with companies scrambling to attract professionals who can navigate the ever-changing landscape of search algorithms and AI/LLM visibility. Writing a job description that stands out requires more than listing responsibilities—it demands a strategic approach that speaks directly to qualified candidates while ensuring maximum visibility in […]

SEO vs. PPC Career: Which Is Best? My Experience Working Both!

In the world of digital marketing, careers in SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising often converge and overlap. While the skill sets may differ, the ultimate goal remains the same: getting brands in front of the right audience at the right time.  Whether you’re new to the field, looking to switch disciplines, or […]

2025 SEO Job Report

Last year I published a Q1 state of SEO jobs market that got a lot of attention. In full transparency, that report took FOREVER to put together. That’s why there was never a Q2, Q3, or Q4 follow-up despite many people reaching out for updates. I’m sorry. But this changes today. I’m incredibly excited to […]

Understanding the Salary Disparity for SEOs in the US and UK

The SEO industry has exploded over the past decade, with businesses recognizing the undeniable value of organic search. As demand for skilled SEO professionals increased, compensation naturally followed suit. However, we know that not all markets are created equal, especially when comparing salaries in the United States and the United Kingdom. To ensure this article […]

How to Prepare for Common SEO Interview Questions

I’ve been in SEO for over 15 years, and while I’m freelance now, that wasn’t always the case. Early in my career, I felt the thrill and anxiety of walking into SEO job interviews, excited for the opportunity but nervous about what I would be asked. Over the years, I have also sat on the […]

Blake Hughes: My SEO Career Journey

Hi! 👋  We’re so glad to feature you on SEOjobs.com. Please introduce yourself to our site’s readers. Hi, my name’s Blake Hughes, and I’m currently a Web/Content Specialist at SEOJobs.com and a freelance Digital Marketer. Each week, I have the opportunity to work with Nick LeRoy and SEOJobs.com by sourcing fresh job listings for readers in the […]