So, you’re thinking about becoming a freelance SEO? Cool. Just know that it’s part dream, part disaster, and part figuring out estimated tax payments at 11 p.m. I started my freelance SEO business after spending more than a decade working inside agencies. Since then, I’ve worked independently with brands including Saatva, Keurig, Sun Country Airlines, […]
Landing that perfect SEO role starts long before the interview. It starts with getting past the digital gatekeepers standing between your resume and an actual human. And those gatekeepers are everywhere: research shows 75% to 98% of large employers use Applicant Tracking Systems (ATS) to screen resumes, and up to 75% of qualified candidates never […]
Search is changing fast, and not just inside Google. People discover brands on YouTube, TikTok, Reddit, Amazon, and now, of course, through AI tools like ChatGPT and Perplexity. If you want to stay valuable (and hireable) as an SEO in 2026, you need two things: That combination is how you go from “I know SEO” […]
The SEO landscape has evolved dramatically over the past decade, with professionals now commanding salaries ranging from $67,000 to $191,000, depending on their expertise and role. What once centered on keyword density and backlink quantity has transformed into a sophisticated discipline requiring technical chops, strategic thinking, and deep understanding of user behavior… and then we […]
You do not need a marketing degree or a fancy title (although each can help) to break into SEO. You need proof that you can actually move the needle. If you are willing to learn, ship real work, and show receipts, you can go from “no experience” to “getting paid to do SEO” in a […]
The SEO industry has evolved dramatically over the past decade, with specialized skills now commanding premium rates and attracting the most exciting projects. Many professionals find themselves at a crossroads, wondering whether to continue as generalists or focus their expertise on a specific area of search engine optimization. Making the transition from generalist to specialist […]
Trying to land an SEO role is not just “submit resume, get interview.” You are up against hundreds of applicants, most of whom can talk about title tags and content briefs. The resume is the filter. If you blow it, you’ll never even make it to a human. Agencies are a different animal. You are […]
SEO is one of those careers people either love or eventually run screaming from. On any given day you are trying to understand what Google just changed, why a client’s traffic tanked, and whether that one dev ticket from March is ever going to get shipped. You are expected to be technical, creative, political, and […]
How to Seamlessly Integrate AI Skills into Your Resume AI is not a side note anymore. It is baked into how companies work, hire, and grow. If you can use AI to work smarter, that belongs on your resume. In a lot of cases it is the difference between getting an interview and getting filtered […]
In the world of digital marketing, careers in SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising often converge and overlap. While the skill sets may differ, the ultimate goal remains the same: getting brands in front of the right audience at the right time. Whether you’re new to the field, looking to switch disciplines, or […]
If your job offer includes stock options or you’re sitting on some already, you might wonder what they mean. Maybe you’ve heard people talk about them like a golden ticket, but it all feels a bit murky when you look at the paperwork. You’re not alone. Stock options are a standard compensation in tech, marketing, […]
The SEO industry has exploded over the past decade, with businesses recognizing the undeniable value of organic search. As demand for skilled SEO professionals increased, compensation naturally followed suit. However, we know that not all markets are created equal, especially when comparing salaries in the United States and the United Kingdom. To ensure this article […]
I’ve been in SEO for over 15 years, and while I’m freelance now, that wasn’t always the case. Early in my career, I felt the thrill and anxiety of walking into SEO job interviews, excited for the opportunity but nervous about what I would be asked. Over the years, I have also sat on the […]
The irony of a career in SEO is that nobody intends to get into this industry. It’s like a sand pit—you stumble into it on your journey elsewhere. And every SEO you meet will have a different story of how they found themselves here. See my previous Twitter poll asking how folks got started. There […]
Today, SEOJobs.com makes preparing for job interviews easy. Search for interview questions on Google, and you’ll find hundreds of text-based Q&A results you’re expected to memorize. But let’s face it: memorizing answers doesn’t help you stand out in a competitive job market. You must understand what hiring managers seek and show how your skills align […]
Search Engine Optimization (SEO) is one of the most versatile and dynamic career paths out there. I’ve seen this firsthand throughout my career—it’s not just about mastering one skill; it’s about adapting and thriving in an ever-changing digital landscape. Whether you’re drawn to it by a love of analytics, a knack for storytelling, or a […]
“What do I need to do to get a promotion?” I asked my boss during a one-on-one meeting.His response? “You’d need to wow me. Like, speak on stage at Mozcon.” In that moment, I decided I’d never let someone else dictate my career growth—or my earnings—again. In this post, I’ll share the steps I’ve taken […]
When it comes to salary negotiation, many people view it as a confrontation. Either you avoid it altogether, or you’re overly aggressive in an effort to win. It kind of feels like a lose-lose – but it doesn’t have to. When I talk to people about negotiating their salaries, I tell them to view it […]
Is SEO Truly Dying? SEO job listings are down -37% in Q1 of 2024 compared to 2023. When you log into LinkedIn, it’s not uncommon to read about someone being made redundant or companies conducting layoffs. With all the changes organic search has been going through lately, especially with the recent launch of “AI Answers” […]
This sucks. You’re likely feeling a combination of anger, fear, and possibly even doubting your SEO skills at the moment. I know, I’ve been there. It’s one of the main reasons I operate SEOJobs.com. Before we get into the goodies of this post I want to iterate that it will be OK. You will find another […]
