ACCOUNTABILITIES & ESSENTIAL FUNCTIONS

• Review reports to identify and drive SEO initiatives and campaigns.
• Determine the best strategies to ensure maximum SEO optimization opportunities.
• Research, identify, and implement changes on key landing pages for organic ranking success.
• Determine and drive direction for targeting, assigning URLs, and metadata before the creation of content.
• Determine how and where Mouser will conduct targeted keyword research for discovery, expansion, and optimization.
• Responsible for initiating the building and maintenance of reports and dashboards for SEO best practices.
• Document SEO industry trends, developments, algorithms, ranking factors, and how they can affect our business or industry.
• Develop Mouser and ecommerce business acumen.
• Perform administrative duties with the SEO department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.
• Set meetings at regular intervals with external teams to align objectives and gather insights.

SKILLS & CERTIFICATIONS

• Skill evaluation: Behavioral (80%)
• Experience with analytics tools such as Google Analytics, Omniture, Google Search Console, Lighthouse, Similarweb, BrightEdge, Conductor, Moz, Screaming Frog, etc.
• Understanding of SEO guidelines, search engine algorithms, and ranking factors.
• Knowledge of keyword research and data mining tools.
• Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
• Excellent verbal and non-verbal communication skills. Including the ability to communicate with people at all levels.
• Interacts effectively with individuals and groups inside and outside the organization.
• Exhibits strong analytical, problem solving, negotiation, organizational, and teaching skills.
• Works effectively both independently and as a member of a cross functional team.
• Uses sound judgment to identify issues and escalates when appropriate.
• Contributes to improvements in processes (technical or business) used by multiple departments.
• Strong experience with all Microsoft Office applications.
• Multilingual a plus (but not required).
• Ability to set and track goals.

SEO Specialist I

• Bachelor’s Degree in a related discipline or work experience.

SEO Specialist II

• Establish, maintain, and continuously build on Mouser and ecommerce business knowledge.
• Track, report, and evaluate website analytics for SEO initiatives and campaigns.
• Perform analysis and research for the development of reports and presentations for SEO successes and opportunities.
• Research, identify, and implement changes on key landing pages for organic ranking success.
• Perform competitor analysis to surface advantages and gaps.
• Build reports for keyword target rankings in multiple Search Engines, countries, and languages.
• Develop, maintain, and provide SEO training across multiple internal departments on how they can directly optimize copy and landing page content to strengthen organic rankings.
• Maintain and actively pursue awareness of SEO Industry trends and changes and share this knowledge with the SEO team.

Requirements

• Bachelor’s Degree in a related discipline or work experience.
• 2+ years SEO experience required. For internal candidates, experience can be a combination of internal and external experience.

SEO Specialist III

• Serve as a subject matter expert within SEO.
• Demonstrate Mouser business acumen.
• Develop optimization strategies that increase Mouser’s search engine result rankings.
• Perform competitive analysis and develop reporting on direct competition and strategies.
• Identify, report, and recommend improvements for SEO at the site level.
• Mentor peers in learning and building proficiency in Mouser, Internet Business, business analysis, and SEO Specialist skills.
• Participate in and suggest processes and standard improvements to build the skills and practice of SEO Specialists.
• Create and maintain SEO policies and requirements

Requirements

• Bachelor’s Degree in a related discipline or work experience.
• 4+ years SEO experience required. For internal candidates, experience can be a combination of internal and external experience.