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We’re a US-based home services company (HVAC primary, plumbing + electrical supporting) with an in-house SEO team of 7–10. Google Business Profiles are our crown jewel — it’s how our customers find us. We’re hiring an Operations Manager to harden execution, own the operational rigor behind our Maps/GBP program, and drive AI deep into the team’s daily work.
Role: Full-time contractor, 40 hrs/week, 8:00 AM – 5:00 PM CST
Rate: $20/hr USD (DOE)
Reports to: SEO Manager
Trial: Final-stage candidates complete a paid test audit of one of our brands as part of the interview process.
Benefits
- Paid US federal holidays
- Two weeks of paid vacation upon hire
- Unlimited sick and emergency leave
- Expense stipend
- All AI and SEO tooling paid for (ChatGPT, Claude, Gemini, Ahrefs, Semrush, etc.)
- Training and professional development are paid for
- Potential for performance bonuses
What You’ll Do
- Own the operational rigor behind our Maps/GBP program — SOPs, QA gates, cadence, and reporting that let the specialists deliver ranking outcomes consistently across all locations
- Audit team execution and surface gaps in workflow, quality, and cadence with concrete fixes
- Audit the strategic thinking behind campaigns — pressure-test whether the work maps to ranking outcomes, not just activity
- Step up to lead team reviews, unblock delivery, and cover SEO Manager responsibilities when needed
- Build and run agentic, CLI-driven AI workflows that automate real SEO deliverables at scale — with clear judgment on where AI is appropriate vs. where human review is required (E-E-A-T, YMYL content, GBP content policies)
- Co-author and maintain SOPs in ClickUp for every recurring deliverable (city/service pages, GBP optimizations, on-page, content, links, technical audits, citations)
- Run QA review for deliverables before they are published or submitted
- Build weekly leadership dashboards and reports (TAT, QA pass rate, deliverables, traffic/ranking, capacity)
- Own async standups, retros, and monthly review cadence
- Forecast capacity, surface bottlenecks, and recommend re-scoping
- Maintain access hygiene across GA4, GSC, GBP, GTM, CMS, hosting, and BigQuery
- Run structured post-mortems on breaks/slips; fix root causes, not symptoms
- Communicate directly and regularly with the SEO Manager on operational health, blockers, and priorities
You supervise the system, not the specialists. The SEO Manager leads the team. You own the operational scaffolding that makes their work consistent, accurate, and on time.
Must Have
- 5–10+ years of progressive SEO experience, with significant time in delivery, operations, or quality management (agency or in-house)
- End-to-end Google Maps / GBP mastery — deep understanding of GBP optimization, categories, review signals, spam fighting, GBP API, and how the Maps ranking space is evolving (AI Overviews, local pack changes, category behavior)
- Hands-on experience building agentic and CLI-driven AI workflows that automate real SEO work at scale — not just chat prompting. Terminal fluency required. Working knowledge of Claude Code, ChatGPT Codex, Gemini CLI, or comparable tools; custom GPTs/agents; and prompt-driven automation adopted by a team
- Strong judgment on AI risk — knows where AI accelerates work and where it creates E-E-A-T, YMYL, or GBP policy exposure
- Deep AIO/GEO expertise — understanding how AI search and generative engines rank/cite local businesses and how to optimize for them
- Home services SEO experience (HVAC, plumbing, electrical, roofing, or similar), or home services experience combined with deep local SEO expertise
- Strong technical SEO knowledge — on-page, GBP, citations, schema, technical audits, CWV, and indexation
- Management reporting experience — Power BI, Looker Studio, Sheets, or comparable
- SOP and workflow enforcement experience in ClickUp (preferred) or comparable platforms
- Experience with GA4, Search Console, BrightLocal, or comparable rank-tracking platforms
- Intermediate WordPress experience (Elementor, Yoast, Rank Math)
- Multi-location, multi-brand operations experience
- Excellent spoken and written English, with strong presentation and communication skills — you’ll run team reviews, present to leadership, brief the SEO Manager and CMO, and represent the operational voice of the team
- 5+ years of remote/distributed work experience
- Reliable availability from 8:00 AM – 5:00 PM CST
Nice to Have
- BigQuery / data warehouse familiarity
- Experience with Ahrefs, Semrush, and Screaming Frog
- Bachelor’s degree in marketing, business, or communications (equivalent experience is acceptable)
Stack You’ll Work In
ClickUp, Slack, Fellow, Ahrefs, Semrush, BrightLocal, Terminal/Git Bash, Claude Code, ChatGPT Codex, Gemini CLI, Git, GitHub, Screaming Frog, GA4, GSC, GBP + API, WordPress, Google Cloud, and BigQuery.
How to Apply for this SEO Job
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