SEO & GEO Manager in Lehi at Gabb Wireless | Apply now! – Vaia – Talents Find a job SEO & GEO Manager in Lehi Apply Now Apply Now Job Board Companies Gabb Wireless SEO & GEO Manager SEO & GEO Manager in Lehi Lehi Full-Time 70000 – 90000 $ / year (est.) No home office possible Apply Now Apply Now G At a Glance
Tasks: Lead SEO and organic growth strategies to boost Gabb’s online presence and impact. Company: Join a mission-driven tech company focused on family safety and wellness. Benefits: Enjoy competitive pay, unlimited PTO, stock options, and pet insurance. Other info: Collaborative culture with opportunities for personal and professional growth. Why this job: Make a real difference for families while working with cutting-edge technology.
Qualifications
- 5-7 years of SEO experience and a passion for data-driven growth.
- The predicted salary is between 70000 – 90000 $ per year.
Gabb gives families a better choice for their kids’ first technology. Our product portfolio spans purpose-built hardware — Gabb Phone, Gabb Phone Plus, Gabb Phone 3 Pro, and Gabb Watch — alongside digital services including Gabb Music and Music+. Everything we build is designed to let families introduce technology in steps, giving kids connection without the harms of a fully open smartphone. We’re a fast-growing, mission-driven company headquartered in Lehi, Utah, with a team that genuinely loves what we do and why we do it.
About the Role
Gabb is seeking a data-driven SEO, GEO & Organic Growth Manager to own and accelerate our organic search presence. You will assess what we have, identify the highest-leverage opportunities, and build the systems and playbooks needed to execute at a higher level. Our organic channel has real momentum and real room to grow — the right candidate will come in with fresh eyes, sharpen the strategy, and drive measurable results. You will own the full organic growth stack: technical SEO, content strategy, on-page optimization, link building, and an increasingly important frontier — Generative Engine Optimization (GEO), ensuring Gabb surfaces prominently in AI-driven search experiences like ChatGPT, Perplexity, and Google’s AI Overviews. You will work cross-functionally with content, product, and paid media to turn organic search into a reliable, measurable growth engine for Gabb.
What You’ll Do
ORGANIC STRATEGY & PROGRAM OWNERSHIP
- Audit and evolve Gabb’s organic search strategy — assess existing keyword targeting, content structure, and channel performance, then define a roadmap with measurable targets for non-branded organic traffic, share of voice, and conversion.
- Conduct comprehensive SEO audits across Gabb.com: technical health, content gaps, site architecture, internal linking, and Core Web Vitals.
- Develop and maintain a keyword and topical authority framework that maps to Gabb’s customer acquisition funnel — from parent awareness to device purchase to service upsell.
- Define and track KPIs: organic sessions, keyword rankings, click-through rate, domain authority trajectory, and assisted conversions from organic.
TECHNICAL SEO & ON-PAGE OPTIMIZATION
- Own technical SEO execution: crawl health, indexation, structured data/schema markup, page speed, mobile optimization, and canonicalization.
- Perform regular landing page and blog content audits; identify and prioritize refresh opportunities based on traffic decay, ranking gaps, and conversion data.
- Optimize title tags, headers, and meta descriptions with a rigorous, test-and-iterate mindset.
- Work with WordPress (primary CMS) and collaborate with developers on technical implementation; a working understanding of SEO-relevant HTML is required, with familiarity with CSS and JavaScript a plus.
CONTENT STRATEGY & EXECUTION
- Partner with copywriters and content editors to define SEO-optimized content briefs grounded in semantic and entity-based keyword research.
- Build content hierarchies and topic clusters that establish Gabb as an authoritative voice in family technology, child safety, and digital wellness.
- Develop internal linking strategies that distribute authority effectively across the site and improve crawl depth.
- Write or direct copywriting for SEO-critical pages, including product pages, category pages, and comparison content.
GENERATIVE ENGINE OPTIMIZATION (GEO)
- Develop and execute strategies to increase Gabb’s visibility in AI-driven search experiences including Google AI Overviews, ChatGPT, Perplexity, and emerging LLM-based discovery surfaces.
- Optimize content for entity recognition, structured data, and authoritative topical coverage to improve inclusion in AI-generated answers.
- Monitor how large language models retrieve, synthesize, and surface content — and adapt Gabb’s content strategy accordingly.
- Stay ahead of emerging GEO trends and translate them into actionable experiments.
LINK BUILDING & OFF-PAGE AUTHORITY
- Build and execute a sustainable link acquisition strategy through editorial outreach, digital PR, content partnerships, and co-marketing with complementary brands in the family and parenting space.
- Identify and pursue affiliate and media partner opportunities that build domain authority while supporting brand awareness.
- Monitor backlink profile health and disavow toxic links proactively.
CROSS-FUNCTIONAL PARTNERSHIP
- Partner with paid media to align organic and paid strategies, share keyword intelligence, and reduce cannibalization.
- Work with product and analytics teams to ensure SEO considerations are embedded in new page launches, site redesigns, and CRO experiments.
- Participate in growth experiments including landing page split tests and pricing page optimizations, bringing organic traffic data to inform hypotheses.
- Support outbound and ABM campaigns with organic content assets and search intelligence where relevant.
What We’re Looking For
- 5–7 years of hands-on SEO experience in a growth marketing role, ideally within a consumer brand or e-commerce environment.
- Demonstrated track record of measurably growing non-branded organic traffic and improving keyword rankings — specific examples and metrics expected.
- Deep fluency in SEO tooling: Google Search Console, Ahrefs or SEMrush, Screaming Frog, and Google Analytics/GA4.
- Strong command of technical SEO: crawl analysis, structured data, Core Web Vitals, indexation management, and site architecture.
- Experience building content strategies using semantic SEO, entity modeling, and topic cluster frameworks.
- Meaningful familiarity with GEO and AI search optimization — not just awareness, but hands-on experimentation.
- Proficiency in WordPress; comfort working with developers on technical implementation tasks.
- Ability to write or direct high-quality SEO copy: title tags, meta descriptions, headers, and content briefs.
WHO YOU ARE
- A systems thinker — you assess what exists, identify what’s working and what isn’t, and build on the foundation rather than starting over.
- Data-first — every recommendation you make is grounded in evidence and tied to a business outcome.
- Intellectually curious about how AI is changing search — you are actively experimenting, not just reading about it.
- A strong cross-functional collaborator who can translate SEO concepts for non-technical stakeholders.
- Comfortable operating with autonomy in a fast-moving environment where the roadmap evolves quickly.
- Genuinely interested in Gabb’s mission and the family technology space.
Why You’ll Love It Here
- Mission-driven company protecting kids and making a real difference for families.
- Competitive compensation.
- Generous insurance coverage (up to 100% of premiums based on tenure).
- 401(k) with employer match.
- Unlimited PTO and flexible scheduling.
- Stock options.
- Pet insurance.
- An energetic, collaborative culture — and the best coworkers around.
SEO & GEO Manager in Lehi employer: Gabb Wireless
Gabb-Wireless is an exceptional employer located in Lehi, Utah, offering a vibrant and collaborative work culture that fosters creativity and innovation. As a Content Writer, you’ll enjoy generous PTO, stock options, and ample opportunities for professional growth while contributing to meaningful projects that empower parents in navigating kids’ technology and safety. Join us to make a real impact in the lives of families while working in a supportive environment that values your contributions.
Contact Detail
Gabb Wireless Recruiting Team View Gabb Wireless Profile
Vaia Expert Advice
- We think this is how you could land SEO & GEO Manager in Lehi.
Get Social (on the Right Platforms!)
- In marketing communications, being active on platforms like Twitter and LinkedIn is a must. Engage with industry conversations, share your insights, and connect with professionals at companies you admire, like Gabb Wireless. This will boost your visibility and show potential employers that you’re in the know!
Show Off Your Creativity
- Start building a portfolio that highlights your projects, whether they’re blog posts, campaigns, or social media content. If you’ve done freelance work or even personal projects, make sure they shine in your online presence. It’s a great way to showcase your talent, especially for when you’re applying to roles at dynamic companies like Gabb Wireless.
Join Marketing Groups & Networking Events
- Look for local marketing meetups or online events, like webinars or panels. These are fantastic for making connections and learning about new opportunities directly from industry insiders. Plus, some might even offer job leads to companies like Gabb Wireless, so keep your ears open!
Tailor Your Approach
- When applying for a position at places like Gabb Wireless, tailor your communication style to their brand. Review their marketing materials and align your cover letter or any outreach to reflect their tone and values. It shows you’ve done your homework and are genuinely interested in becoming part of their team!
We think you need these skills to ace SEO & GEO Manager in Lehi
- SEO Strategy Development
- Technical SEO
- Content Strategy
- On-Page Optimization
- Link Building
- Generative Engine Optimization (GEO)
- Keyword Research
- Data Analysis
- Google Search Console
- Ahrefs
- SEMrush
- Screaming Frog
- Google Analytics/GA4
- WordPress Proficiency
- Cross-Functional Collaboration
Some tips for your application
- Craft a Compelling Cover Letter: Your cover letter is your chance to show us your passion for marketing and communications. Share your unique story and how your previous experiences have shaped your skill set. Make sure to connect your background to what we do at Gabb Wireless so we can see how you’ll fit right in!
- Showcase Your Skills with Real Examples: We love when you bring your marketing skills to life! Include specific examples of campaigns you’ve worked on or projects that showcase your creativity and strategy. Whether it was a social media campaign or a content piece, make sure to highlight your role and impact.
- Tailor Your Resume for Marketing: A good resume in marketing should not just list past jobs but should also focus on relevant skills and achievements. Highlight your proficiency with tools like Google Analytics or social media platforms, and quantify your successes where possible—think metrics that demonstrate your impact!
- Demonstrate Your Enthusiasm for the Role: As we’re looking for a full-time marketing enthusiast, show us your excitement! Use your cover letter and resume to reflect your eagerness to learn and grow within the field. Talk about specific trends or projects in marketing that inspire you, and let’s see if we can make magic happen together at Gabb Wireless!
How to prepare for a job interview at Gabb Wireless
- Master Your Brand Story: In marketing communications, storytelling is key. Be ready to articulate how you’ve successfully crafted messages in past roles or projects. Use specific examples to show your understanding of brand voice and audience engagement.
- Showcase Your Creative Portfolio: Make sure to bring along a polished portfolio of your work. Whether it’s social media campaigns, press releases, or any other relevant content, having a well-organized portfolio will help demonstrate your skills and creativity.
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Mid Level SEO Jobs, Salary Listed, Content Marketing Jobs, SEO Analytics Jobs, SEO Manager Jobs, SEO Strategist Jobs, Technical SEO Jobs, In-house SEO jobs, GEO/AI + LLM Jobs