Town Fair Tire
Direct message the job poster from Town Fair Tire. We are a leading tire company committed to delivering high-performance, reliable, and innovative tire solutions for consumers, commercial fleets, and specialty applications. As we continue to grow our digital presence, we are seeking a data‑driven and creative PPC & SEO Specialist to help us improve visibility, drive qualified traffic, and increase.
Position
Overview The PPC & SEO Specialist will be responsible for planning, executing, and optimizing paid search campaigns while simultaneously managing search engine optimization initiatives to maximize organic growth. This role requires strong analytical skills, hands‑on experience with ad platforms, and a deep understanding of search engine best practices.
Experience in automotive, tire, or e‑commerce industries is a plus. Key
Responsibilities
Paid Search (PPC)
- Plan, create, and manage campaigns across Google Ads, Bing Ads, and other paid platforms.
- Perform keyword research, audience targeting, and competitive analysis.
- Optimize campaigns for conversions, ROAS, quality score, and CPC efficiency.
- Create compelling ad copy aligned with brand tone and product offerings.
- Monitor daily budget pacing, bids, performance trends, and reporting.
- Conduct A/B tests on ads, landing pages, and targeting strategies.
- Collaborate with sales and product teams to promote key tire lines or seasonal campaigns.
Search Engine
Optimization (SEO)
- Conduct ongoing keyword research to identify opportunities for organic growth.
- Optimize website content, metadata, internal linking, and landing pages.
- Support creation of high‑value content including product guides, tire education articles, and service pages.
- Perform technical SEO audits and coordinate fixes with developers.
- Monitor domain authority, backlink profile, indexing issues, and site health.
- Track rankings, search visibility, traffic patterns, and keyword performance.
- Ensure all SEO efforts support brand awareness a
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Posted In
SEO Analytics Jobs, SEO Specialist Jobs, Technical SEO Jobs, In-house SEO jobs, GEO/AI + LLM Jobs