Fragrance bliss co
Performance Marketing Manager (Meta Ads, Google Shopping & SEO)About Fragrance Bliss
Fragrance Bliss is a fast-growing e-commerce company specializing in 100% authentic designer fragrances at competitive prices. We're looking for an experienced Performance Marketing Manager to lead our paid advertising and SEO efforts while helping scale our online sales.
This is a hands-on role for someone who enjoys testing, optimizing, analyzing data, and driving measurable growth across multiple marketing channels.
ResponsibilitiesPaid Advertising
- Plan, launch, manage, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage Google Ads with a strong focus on Google Shopping, Search, and Performance Max campaigns.
- Optimize Google Merchant Center product feeds.
- Improve ROAS, CPA, conversion rate, customer acquisition cost (CAC), and average order value (AOV).
- Develop and execute A/B tests for creatives, audiences, offers, and landing pages.
- Monitor advertising budgets and identify profitable scaling opportunities.
- Analyze campaign performance and make data-driven optimization decisions.
SEO & Organic Growth
- Develop and execute an SEO strategy to increase organic traffic and revenue.
- Perform keyword research focused on high-converting fragrance and beauty search terms.
- Optimize product pages, collections, blog content, and landing pages for search engines.
- Improve on-page SEO, including titles, meta descriptions, headings, internal linking, and image optimization.
- Monitor Google Search Console and resolve indexing and technical SEO issues.
- Work with developers or Shopify apps to improve Core Web Vitals, page speed, and site performance.
- Identify backlink opportunities and recommend strategies to improve domain authority.
- Track keyword rankings, organic traffic, and organic revenue growth.
Analytics & Strategy
- Use Google Analytics 4 (GA4), Google Tag Manager, Meta Ads Manager, Google Ads, and Search Console to measure performance.
- Build dashboards and prepare weekly reports highlighting KPIs, wins, and recommendations.
- Collaborate with management to develop long-term customer acquisition and retention strategies.
- Stay current with updates to Google's algorithms, SEO best practices, Meta Ads, and Google Ads.
Required Qualifications
- 3+ years of experience managing Meta Ads and Google Ads for e-commerce brands.
- Strong experience with Google Shopping, Search, and Performance Max campaigns.
- Proven SEO experience with measurable improvements in rankings, traffic, and revenue.
- Experience managing Shopify stores.
- Strong understanding of Google Merchant Center.
- Experience with Google Analytics 4, Google Tag Manager, Google Search Console, and reporting tools.
- Proven ability to scale profitable advertising campaigns.
- Strong analytical, communication, and problem-solving skills.
Preferred Qualifications
- Experience in the fragrance, beauty, cosmetics, skincare, or consumer products industry.
- Experience managing monthly advertising budgets of $10,000 or more.
- Experience with Shopify SEO.
- Familiarity with Klaviyo, Microsoft Clarity, Hotjar, or other CRO tools.
- Experience improving conversion rates through landing page optimization.
What Success Looks Like
Within your first 90 days, you will:
- Increase profitable revenue from Meta and Google Ads.
- Improve ROAS while reducing customer acquisition costs.
- Grow organic search traffic through SEO improvements.
- Increase rankings for high-value fragrance-related keywords.
- Improve Google Shopping feed performance.
- Build a repeatable testing framework for continued growth.
- Deliver clear reporting and actionable recommendations.
To Be Considered
Please include the following with your application:
- A brief summary of an e-commerce brand you've helped grow.
- Your monthly advertising budget management experience.
- Platforms you've managed (Meta, Google Ads, Google Shopping, SEO, etc.).
- Results you've achieved, including:
- ROAS improvements
- Revenue growth
- CPA reductions
- Organic traffic growth
- Keyword ranking improvements
- Conversion rate improvements
- Your experience with Shopify, Google Merchant Center, and Google Search Console.
- Links to your LinkedIn profile, portfolio, or case studies (if available).
Applications without measurable results or real e-commerce experience may not be considered.
Pay: $70,000.00 – $120,000.00 per year
Work Location: In person
How to Apply for this SEO Job
Browse jobs by location
Posted In
SEO Analytics Jobs, SEO Manager Jobs, SEO Strategist Jobs, Technical SEO Jobs, GEO/AI + LLM Jobs