Marketing Content & SEO Associate

Help Wanted

Newbury Franklin Industrials

Location

Buffalo, NY, United States
Job Type
Full Time
Date Posted
May 9, 2026
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Job Description

Job Description
Benefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Dental insurance
  • Health insurance
  • Opportunity for advancement
  • Paid time off

Position Overview

We are seeking a driven and detail-oriented Marketing Content & SEO Associate to join our marketing team. This role is primarily focused on growing our online presence through website content management, SEO strategy, and both written and visual content creation. The ideal candidate has a strong foundation in SEO and digital content, with the ability to keep our website fresh, optimized, and aligned with our business goals. The team regularly produces graphics, marketing collateral, and email campaign assets, and a background in visual content creation and design is a valued part of this role.

Candidates with agency backgrounds looking to transition in-house are encouraged to apply.

Key Responsibilities

SEO & Content Strategy

Conduct keyword research to identify opportunities and inform content planning

Implement on-page SEO best practices across all web content to improve organic search visibility

Monitor and report on website traffic, search engine rankings, and key performance indicators using tools such as Google Analytics, SEMrush, and Google Search Console

Support link-building efforts and stay current on SEO trends and algorithm updates

Optimize existing website content for search engines and user experience

Website Content Management

Oversee day-to-day website content updates, ensuring all information is accurate and aligned with company capabilities and product offerings

Create and publish high-quality written content including blog posts, product descriptions, and landing pages

Collaborate with IT and design teams to implement website improvements and updates

Monitor website performance and user experience, recommending and implementing optimizations

Visual Content Support

Create graphics, infographics, and visual assets for the website and marketing campaigns

Assist with the creation of marketing collateral including one-pagers and digital advertisements as needed

Support the email marketing team with Mailchimp campaign design, templates, and promotional graphics

Required Qualifications

Education & Experience

Bachelor’s degree in Marketing, Communications, or a related field

13 years of experience in digital marketing, SEO, or web content management

Demonstrated understanding of SEO principles and content strategy

Technical Skills

Familiarity with SEO tools such as Google Analytics and SEMrush

Basic knowledge of HTML/CSS and web content principles a plus

Experience with Mailchimp or similar email marketing platforms a plus

Proficiency in Adobe Creative Suite a plus

Experience with Google Ads a plus

How to Apply for this SEO Job

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