Goldco
ROLE SUMMARY
Goldco is a leading precious metals company specializing in helping Americans protect their retirement savings with gold and silver. Known for its top-rated customer service, Goldco offers both direct purchases of physical metals and Gold IRAs. Organic search has long been foundational to how retirement savers discover and evaluate us. AI Overviews, AI Mode, and assistants like ChatGPT, Gemini, and Perplexity increasingly answer the very questions that begin our customer journey — what a gold IRA is, how a rollover works, and who are the best rated companies — without sending a click.
We are hiring a Manager, SEO & AI Search, to own and implement that playbook. This is the senior owner of organic visibility across every platform where a prospective customer can find Goldco without paid placement: classic search results, AI-generated answers, ratings & review sites, conversational assistants, and the third-party sources those systems cite. This leader will set the strategy, stay hands-on enough to move fast, and direct an annual budget of more than $500,000 across agency, freelance, and technology resources. This is a builder’s role where trust signals, author credibility, and factual accuracy are paramount. You will partner closely with content, tech, legal, and paid search, and this individual will be measured on qualified leads and share of voice in the answers our customers actually see, not on rankings alone.
KEY RESPONSIBILITIES
Strategy & AI Visibility
- Own the end-to-end organic strategy – traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) – and translate it into a prioritized roadmap tied to lead and revenue targets.
- Build and maintain a prompt and query map spanning the full journey, from early education through provider-comparison intent, and prioritize where Goldco must win. • Build Goldco’s authority across organic search, AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity, and assess gaps to create a sequenced plan of attack against top competitors. With over 100 competitors and low product differentiation, authority is critical to driving brand discoverability.
- In partnership with the director of lifecycle marketing, build a strong reputation management strategy to promote and protect Goldco's brand across top ratings and review sites, e.g. Google, Trustpilot, BBB, Yelp, and Consumer Affairs.
- Serve as the internal expert on how search and answer engines are evolving, translating that shift into clear recommendations for marketing leadership.
Technical Foundation & Machine Readability
- Own technical health and crawlability across goldco.com and associated properties — site architecture, internal linking, indexation, rendering, page speed, and Core Web Vitals.
- Ensure Goldco is fully accessible to AI crawlers and retrieval systems, not only traditional search bots, and resolve the access and rendering issues that often exclude brands from AI-generated answers.
- Design and implement a structured data and entity architecture (Organization, Product, FAQ, Article, Person, Review) that reinforces authorship, expertise, and entity relationships.
- Partner with Tech to scope and ship SEO/AEO requirements at the template level and establish release QA so launches and migrations do not create organic regressions.
Content & Answer Design
- Partner with Content to structure pages for retrieval and extraction: answer-first openings, clean semantic layouts, scannable headings, tables and lists, and self-contained claims that can be quoted accurately.
- Own the refresh and freshness program for high-intent commercial and evaluation-stage pages, since recency is among the strongest predictors of citation in AI answers.
- Own the E-E-A-T program (Experience, Expertise, Authority, and Trust): named and credentialed authors, transparent methodology, sourcing to authoritative references, and visible trust signals sitewide.
- Build topical depth across ‘Best’ gold and silver IRAs, rollovers, custodians and storage, fees, and tax treatment, and drive the formats that earn disproportionate AI visibility — comparison pages, FAQs, calculators, and original research.
Cross-Functional Partnership
- Partner directly with the Paid Search / PPC leader, who owns paid comparison-site and partner relationships (including partners such as Money Group), so earned and paid placement strategies are coordinated and mutually reinforcing rather than duplicative.
- Make recommendations for PR to drive linking strategy and review platform and reputation signals (Trustpilot, BBB, Consumer Affairs, Google) that shape how answer engines characterize Goldco.
- Maintain a high standard of compliance and disclosure discipline in all earned-authority work, consistent with regulatory and legal guidelines.
Measurement, Budget & Resources
- Define and own the KPI set — organic qualified leads, cost per qualified lead, share of citations on priority prompts, rank-one recommendation capture — and deliver executive-ready reporting.
- Own and allocate an annual budget of more than $500,000 across agency retainers, freelance capacity, and a funded tool stack spanning enterprise SEO platforms and dedicated AI citation tracking.
- Direct and manage external partners, decide what is built in-house versus sourced externally, and build the documentation and workflows that make the program durable rather than dependent on any one individual or vendor.
QUALIFICATION REQUIREMENTS
Required
- 10+ years of hands-on organic search experience, with a demonstrable record of owning and growing organic as a primary acquisition channel — ideally in a direct-to-consumer, high-consideration, lead-generation model.
- Demonstrated AEO / GEO experience. Have worked to earn visibility and citations in AI Overviews and conversational assistants, and can speak concretely about what was tested, what was measured, and the outcomes.
- Technical SEO depth. Can independently run a technical audit, diagnose crawl, indexation, and rendering issues, design a structured data and entity architecture, and write requirements engineering can ship without translation.
- Strong content and editorial judgment. Can restructure a page for answer extraction, brief a writer to a high standard, and tell the difference between content that ranks and content that earns trust.
- Experience in financial services or other regulated category. Finance, insurance, healthcare, legal, or similar – including working within compliance and legal review without losing momentum.
- Analytical rigor and measurement fluency. Advanced command of Google Search Console, GA4, and enterprise SEO platforms, plus the ability to build a measurement model where attribution isn’t perfect.
- Proven agency and budget management. Have scoped work, controlled meaningful spend, and held external partners to a high standard of output.
- Cross-functional influence and executive communication. Must influence Tech, Content, Legal and Paid Search through clarity and credibility, and defend a recommendation to senior stakeholders with evidence.
Preferred
- Experience in precious metals, retirement services, wealth management, or another high-value, trust-driven consumer finance category.
- Working knowledge of AI visibility and LLM tracking platforms, with a point of view on their strengths and limitations.
- Hands-on experience with digital PR, linkable asset development, or review platform and reputation strategy.
- Practical fluency with SQL, Python, or scripting for large-scale site and log file analysis.
- Bachelor’s degree or higher
The expected salary range for this role is $125K–$175K.
The base salary range for this position is listed above. Compensation ranges are based on several factors including job function, level, and geographic location. Final offer amounts are determined by multiple factors including candidate experience and expertise, and may vary from the amounts listed here.
Equal Opportunity Employer: We support a diverse workforce and are a Drug Testing and Equal Opportunity Employer. We do not discriminate against individuals on the basis of race, creed, color, gender, religion, national origin, age, disability, veteran status, pregnancy, marital status, citizenship status, sexual orientation, gender identity, genetic information, or any other classification protected by applicable laws.
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Senior Level SEO Jobs, Content Marketing Jobs, SEO Analytics Jobs, SEO Manager Jobs, Technical SEO Jobs, SEO Contractor Jobs, GEO/AI + LLM Jobs