Our client is a global fintech company that offers business and financial management solutions for SMBs, financial institutions, consumers and accounting professionals.
**Remote: Must work in Pacific Standard Time**
Seeking a talented Local Search Manager with deep SEO and generative AI search expertise to own and scale the local SEO strategy powering 600+ physical store locations. This high-visibility position sits at the intersection of local search and the rapidly evolving AI-driven discovery landscape.
You’ll serve as the primary administrator and internal expert for our enterprise local management platform, managing both day-to-day operations and the long-term strategic roadmap for local and generative search performance.
Responsibilities:
Strategy & Insights
- Develop and execute scalable local syndication strategy supporting 600+ store locations.
- Optimize performance across Google Search, Google Maps, Apple Maps, and generative/AI-driven search platforms (e.g., AI Overviews, ChatGPT, Gemini).
- Analyze performance data using Google Search Console, GBP Insights, and third-party platforms to identify growth opportunities and risks.
- Prepare executive-ready reports and deliver strategic insights to leadership.
- Collaborate cross-functionally with engineering, product, analytics, and marketing teams.
Vendor & Syndication Platform Management
- Act as primary administrator for our enterprise local management platform, handling strategy and escalations.
- Ensure accurate, high-performing listings across Google Business Profile, Yelp, Apple Maps, and other key discovery platforms.
- Optimize listing content (naming, descriptions, attributes, category data) and maintain citation accuracy (NAP: Name, Address, Phone).
- Coordinate with engineering teams to maintain API data pipelines and resolve data discrepancies.
Local Syndication & GEO Performance
- Drive Local Pack and Google Maps performance for highly competitive keywords.
- Use Yext Scout to monitor citations across AI-driven platforms like ChatGPT, Gemini, Perplexity, and Google AIO; address visibility gaps and implement prioritized recommendations.
- Conduct ongoing rank tracking, content gap analysis, citation, and backlink audits.
- Execute local backlink acquisition campaigns and authority-building initiatives.
- Collaborate with the SEO/GEO team on data quality and AI search performance initiatives.
Technical & On-Page SEO
- Support on-page SEO, structured data, internal linking, and Local Business schema for expert and location pages.
- Maintain indexation best practices.
Content, Data & Reporting
- Manage photo procurement/distribution to Yext and publisher platforms; ensure data completeness and quality standards.
- Maintain reporting on listing health, sync status, and review metrics; serve as escalation point for operational syndication issues.
Ideal Candidate Profile:
- 5+ years’ SEO experience, with proven track record managing enterprise-level local SEO programs.
- Experience managing local SEO for organizations with 100+ locations.
- Demonstrated ability to analyze data, identify trends, and make data-driven decisions.
- Hands-on experience with enterprise local management platforms (e.g., Yext, Moz Local, BrightLocal).
- Proven executive reporting and strategic insights preferred.
- Experience with AI-driven search or generative engine optimization.
Stand-Out Qualifications:
- Direct experience administering Yext at enterprise scale, including API pipelines and Yext Scout.
- Optimization experience for generative search surfaces (AI Overviews, ChatGPT, Gemini, Perplexity).
- Previous experience in enterprise-scale organizations.
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SEO Analytics Jobs, SEO Manager Jobs, SEO Strategist Jobs, In-house SEO jobs, GEO/AI + LLM Jobs, Local SEO Jobs