Tour Marketing Manager
Peachtree Entertainment Location: Remote or Hybrid in Nashville, TN Employment Type: Full Time Travel: 5%
About Peachtree Entertainment Based in Nashville, TN, Peachtree Entertainment is a prominent national concert promoter focused on the development and execution of large-scale touring projects, indoor rodeo concepts, and outdoor festivals. With artists and properties such as Alan Jackson, Rock the Country, Gavin Adcock, Rock the South, Bulls Bands and Barrels, and many more, Peachtree stands poised to maintain its significant impact on the landscape of country music at a global level.
Peachtree Entertainment is seeking highly organized, results-driven Show Marketing Managers to help execute full-funnel marketing campaigns for our growing portfolio of hard ticket concerts across theaters, clubs, amphitheaters, and arenas nationwide. This role is ideal for a passionate marketer who thrives in a fast-paced environment and wants to help drive campaign strategy and performance from announce through sellout. Reporting to the Director of Show Marketing, this person will be instrumental in campaign creation, execution, creative development, digital performance monitoring, and cross-team collaboration.
Build and support the execution of marketing campaigns for concerts and tours, ensuring key milestones are effectively promoted across channels. Assist with campaign planning, media buying (traditional and digital), and budget tracking, ensuring deliverables align with strategic goals and timelines. Partner with external media agencies to traffic creative and monitor digital media campaign performance. Manage invoice tracking and assist with budget reconciliations. Serve as the day-to-day contact for internal teams (talent buying, ticketing, creative) to ensure marketing deliverables are aligned across departments. Support communication and asset routing to artist management teams, agents, and venue marketers, ensuring timelines and approvals are met. Collaborate with venue partners and local market teams to maximize awareness and ticket sales. Creative Planning & Content Support Coordinate with the creative and social media team to develop assets for social media, email, digital ads, and market-specific promotions. Ensure brand consistency across all show marketing materials. Assist with market-specific promotions, including ticket giveaways, contests, and influencer campaigns. Identify and support grassroots marketing efforts and non-traditional promo opportunities in key markets. Compile and maintain weekly marketing trackers highlighting ticket trends, digital performance, and campaign highlights. 3–5 years of experience in entertainment, festival, or sports marketing (live events or promoter experience strongly preferred).
Strong project management and organizational skills with excellent attention to detail.
Creative problem solver who thrives in fast-paced environments and can think outside the box.
Working knowledge of digital advertising, email/SMS marketing, and content strategies.
Comfortable using project management and reporting platforms to track performance.
Ability to manage multiple campaigns at once, work under tight deadlines, and adapt quickly to shifting priorities.
Love rolling up your sleeves and collaborating with creative, ticketing, and talent teams to get the job done. Competitive Base Salary and Commission Payout Structure
100% company paid family Health, Dental, Vision and Life Insurance.
Additional voluntary benefit options include: life insurance (employee and dependents), short-term disability, and long-term disability.
Generous paid time off including paid holidays, sick time and personal days.
Company to pay for or reimburse for all travel and other related expenses for approved company business.
Company to pay for equipment needed in order to conduct daily business on behalf of the organization.
If this description aligns with your experience and passion, apply online through our LinkedIn.
Peachtree Entertainment aims to recruit the most qualified candidates efficiently, utilizing various recruitment methods, including internal promotions, employee referrals, external advertising, employment agencies, internet recruiting, job fairs, college recruiting, and search firms
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