Global Head of Content
Description of the company
Top Employers Institute is the global authority on recognising excellence in people practices. Through independent Certification, benchmarking and insight, we help organisations improve employee experience, strengthen organisational performance and demonstrate the impact of HR on business outcomes. For more than 30 years, we’ve worked with many of the world’s leading employers, including Accenture, Deloitte, Heineken, Mondelēz International and VodafoneThree. Today we certify nearly 2,500 organisations across 131 countries and regions, positively impacting more than 14 million employees worldwide.
Top Employers Institute. For a better world of work.
Purpose and contribution
Content is one of our most important strategic assets. We’re looking for an experienced Global Head of Content to shape one of the world’s leading HR thought leadership platforms, working directly with the CMO to turn insight into compelling stories that build authority, influence senior HR leaders and support commercial growth.
This is a newly created role reporting to the Chief Marketing Officer, created following the promotion of the former Global Communications & Content Director to the Executive Leadership Team as CMO. As Top Employers Institute continues to grow globally, we’re investing in dedicated content leadership to strengthen our thought leadership, editorial excellence and global content strategy.
Working directly with the CMO and senior leaders across Research & Insights, Product, Marketing and Client Success, you’ll shape one of the world’s leading HR thought leadership platforms. From flagship research and executive content to customer advocacy, PR narratives and major events, you’ll transform insight into compelling stories that influence HR leaders worldwide.
You’ll also establish the editorial standards, governance and processes that enable a high-performing global content function.
Key Responsibilities
Lead our global thought leadership and editorial strategy
- Own and evolve the global content strategy, working closely with the CMO, Product Marketing Manager and Senior Campaigns Manager to bring our brand positioning to life through compelling content
- Ensure content is insight-led and distinctive, bringing big ideas, strong points of view and high-quality storytelling that builds authority
- Translate business priorities into a clear editorial roadmap across thought leadership, PR, organic social, web, client marketing, regional enablement, partner content, that also complement demand generation programmes
- Write and edit personally, including executive articles, keynote presentations, long-form thought leadership reports and flagship content
Build one of the world’s leading HR thought leadership platforms
- Lead executive thought leadership, flagship reports, keynote presentations and integrated content programmes spanning PR, executive communications, social and major events
- Build scalable client advocacy and subject matter expert programmes that amplify customer success stories and organisational expertise across marketing channels
- Maximise the value of flagship content through intelligent repurposing across channels, audiences and formats
Champion editorial excellence
- Act as the day-to-day editorial sign-off for content, ensuring exceptional quality, consistency, brand voice and reputational standards
- Partner with the CMO to evolve and embed the organisation’s messaging, narrative frameworks and editorial standards across all content
Build a high-performing global content engine
- Build scalable content operations, workflows and governance that enable high-quality, efficient content creation, publication and reuse across the organisation
- Champion the responsible use of AI to improve research, workflow efficiency, personalisation and content repurposing while maintaining exceptional editorial standards and human-led storytelling
Influence across a global organisation
- Build trusted relationships across global teams, balancing global standards with regional needs while confidently influencing stakeholders
Lead creative partners
- Manage an in-house designer, external agencies, PR partners and freelance creatives, ensuring consistently high-quality creative output and content delivery
Key success competencies
Company competencies
- Collaboration
- Customer focus
- Global perspective
Role-specific competencies
- Directs work
- Tech savvy
- Strategic mindse
- Plans and aligns
- Manages complexity
- Cultivates innovation
- Drives results
- Plans and aligns
- Business insight
- Communicates effectively
- Balances stakeholders
- Organisational savvy
- Decision quality
Qualification Criteria
Essential experience
• Senior content leadership experience in B2B communications/marketing (in-house or agency – preferably has had both experience), ideally in international organisations or has some experience working across multiple markets
• Exceptional writing, editing and copywriting skills, with near-flawless written English, outstanding editorial judgement and meticulous attention to detail
• Deep expertise in PR, social and corporate storytelling, with a proven ability to use content to strengthen reputation, build authority and drive commercial growth
• Proven experience developing thought leadership platforms and multi-channel content strategies that build authority and support commercial growth
• Strong understanding of how AI can responsibly improve content creation, repurposing, workflow efficiency and editorial performance
• Confident stakeholder manager with experience operating in matrix structures and partnering with regional teams
• Living and able to work out of the United Kingdom
Strongly beneficial
• Demonstrable understanding of how content maps to the marketing funnel and works in partnership with demand generation/campaigns
• Experience with executive communications and supporting spokespeople (briefing packs, narratives, Q&A, talking points)
• Background in HR, people strategy, leadership insight, SaaS/tech, professional services, or research-led content environments
Attributes and behaviours
• Entrepreneurial and creative: brings ideas, experiments intelligently, and raises the bar
• Process-minded: enjoys building systems that make creativity repeatable and scalable
• Collaborative: wins trust, handles feedback well, and leads without ego
• International mindset: comfortable working across cultures, time zones, and varying market maturity
What Top Employers Institute offers
Purposeful Impact. Global Connections. Versatile Working Environment.
At Top Employers Institute, you collaborate with colleagues worldwide as you shape a career focused on enriching the world of work, bringing your best self.
At Top Employers Institute, we believe in:
- Living our human-centric approach (flexible working conditions, including the flexibility to work from home or the office)
- Thriving in a multicultural environment
- Growing meaningfully
- Leadership culture based on trust
- Plenty of room for initiatives and own responsibility
- We pay you to pay it forward: we grant you 2 days of paid time off for volunteering for causes you care about
- We want you to stay with us: you will enjoy a 4-week sabbatical leave paid by the company after 5 years
- Dynamic and strong international culture (more than 30 nationalities spread over 12 offices all around the world)
- Fast growing (20% YoY revenue growth) and sustainable company (founded 30 years ago)
- Be part of a globally recognised leader shaping the future of HR and employer branding.
- Be part of a motivated and fun team in a high-growth environment where every day brings new challenges, opportunities and rewards
- Collaborate with industry experts and thought leaders to drive meaningful impact
- Competitive compensation, benefits, and career development opportunities
Top Employers Institute
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!
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