Eyeful Media
Eyeful Media is a digital marketing agency & consulting firm specializing in helping mid-sized companies increase their online revenue or leads and improve their digital presence. We were named Best in Business by Inc. magazine, made the Inc. 5000 list for three consecutive years, and were one of Adweek's Fastest-Growing Agencies. Our growth has come nearly exclusively from word of mouth.
As we scale, we are seeking to expand our team of digital marketing professionals across various disciplines. If you're looking for a challenging & fulfilling SEO leadership role that provides the opportunity to work with great colleagues and clients, you've found it.
We are looking for a Director of SEO & AEO to set strategy and perform search engine optimization for our clients, with a strong emphasis on optimizing for AI and answer engines (AEO) alongside traditional organic search. Experience running organic search programs in-house for eCommerce or B2B companies is a plus.
The Director will work closely with our clients, senior SEO & Digital Marketing leadership, and their peers to drive and implement strategic initiatives for overall organic search and AI search visibility, traffic, and revenue growth.
This person must be strong analytically and technically, and comfortable dealing with ambiguity in an ever-changing landscape, including understanding how best to leverage and optimize AI. Experience with B2B and B2C is strongly desirable, as this person will be working with a range of businesses, from e-commerce companies to software companies and everything in between.
The Director should be a pragmatic, creative thinker who can audit and improve programs, exhibit leadership and persuasion skills, be comfortable using various analytical tools, and excel at working with people with varying levels of SEO acumen. Experience prioritizing efforts and building business cases is a plus, as is prior management or senior strategic leadership experience.
The individual in this role is responsible for setting and leading the execution of strategy, tactics, and reporting, with a long-term goal of increasing traffic, revenue, and profit from organic search and AI-driven search on our clients' websites.
We are looking for an individual who is comfortable setting strategic direction and adept at getting their hands dirty executing it. The ideal candidate is strong across all aspects of SEO, including on and off-page SEO strategy, technical SEO, and AI/AEO strategy. The candidate must be based in the US.
RESPONSIBILITIES:
- Develop and implement strategic action plans to accelerate the achievement of long-term and short-term SEO and AEO objectives for our clients
- Audit new clients' websites and report on findings in a way that business people and non-SEOs can easily comprehend and value
- Create plans that include key initiatives and strategies, as well as detailed tactics, on an ongoing basis
- Confidently present recommendations to clients, understanding the current state, and building a case to drive recommendations and adoption
- Understand the major factors influencing organic search crawling, indexing, and contextual relevance to help increase relevance across major search engines
- Lead our point of view on AI/AEO (answer engine optimization) and how it fits into the overall SEO strategy and processes
- Deep knowledge of the factors that influence visibility and citation in generative search and AI answer engines, including AI Overviews, ChatGPT, and Perplexity
- Review link profiles, citations, and competitor link profiles to determine the best offsite authority strategy to improve relevance and traffic against top keywords for our clients
- Understand and support an understanding of how SEO and AEO goals and commitments fit into a broader corporate strategy. Including building business cases to support recommendations
- Perform fundamental search engine optimization activities, including but not limited to: technical audits, keyword research/ranking analysis, competitive market analysis, and analysis of our clients' implementation of SEO industry best practices
- Track and report on metrics, including referrals, link popularity, rankings, traffic, AI visibility/citations, and conversion using tools such as Google Analytics, Ahrefs, SEMRush, and Lumen
- Ability to work in Claude Code and build out processes that will up-level our SEO team, and drive adoption with the internal team
- Monitor and report on key SEO and AI search industry trends & algorithm updates, and how they will impact our clients and owned sites
- Create weekly & monthly reporting for clients
- Manage and mentor a team of SEO practitioners, and collaborate with peers to train them on SEO and AI/AEO best practices
- Work on other projects as needed
REQUIREMENTS:
- 9+ years of hands-on SEO experience, including both strategic and tactical achievement
- Experience presenting to executives
- Energy/capacity to work in a fast-paced environment, and the ability to manage multiple projects simultaneously, and stay focused and organized
- A background showing quantifiable success in SEO for other eCommerce and B2B companies; experience with local SEO is a strong plus
- Working knowledge of how generative/AI search tools source and cite content, and how to measure and improve visibility in them
- Proven analytical ability and quantitative skills. Very strong Excel skills
- Exceptional problem-solving skills are essential. Must be able to hypothesize and analyze root causes and then make data-driven recommendations regarding solutions and opportunities. Understand how/when to incorporate qualitative data into decision-making.
- Innovative thinker who isn't afraid to challenge the status quo and make bold recommendations, while balancing risk/reward to our clients
- Cross-team negotiation skills and superior communication skills
- Prior management or senior strategic leadership experience is strongly preferred
- Strong understanding of all three pillars of SEO (content, technical, and linking), plus a working command of AI/AEO
- Understanding of HTML code and site architecture. Working knowledge of HTML, CSS, JavaScript, and Python is highly desirable.
- Self-starter/motivator who strives for quantifiable results; able to work remotely with limited supervision
- Knowledge of best-in-class SEO and analytics tools, including GA4, Ahrefs, Brightedge, Moz, SEMRush, Lumen, etc.
How to Apply for this SEO Job
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SEO Analytics Jobs, SEO Director Jobs, SEO Strategist Jobs, Technical SEO Jobs, GEO/AI + LLM Jobs