Remote Choice

Location

Worldwide, Remote
Gauteng, South Africa

Job Type

Full Time

Date Posted

May 26, 2026

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Digital Search Specialist – PPC & SEO (South Africa -Based)</span>
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Location:</span></b> South Africa (Remote)</span>
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</span>Type:</span></b> Permanent, Full -Time</span>
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</span>Working Hours:</span></b> Monday to Friday, aligned to UK business hours</span>
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</span>Company:</span></b> UK Digital Marketing Agency</span>
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About the Role</span>
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We are a growing </span>UK -based digital marketing agency</span></b> looking for an experienced </span>Digital Search Specialist</span></b> based in South Africa to join our delivery team.</span>
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This is a hands -on, performance -driven role requiring </span>strong practical experience in both PPC and SEO</span></b>. You will be responsible for managing paid search campaigns while delivering ongoing organic optimisation across a portfolio of UK -based clients.</span>
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This is not a single -channel position. We are looking for a true hybrid search specialist who is confident executing, optimising and improving performance across both paid and organic search.</span>
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Requirements</h3>

Paid Search (PPC)</span>
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• Build, manage and optimise Google Ads campaigns (Search essential; Display/Performance Max advantageous)</span>
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• Conduct structured keyword research and campaign planning</span>
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• Write and test ad copy to improve CTR and conversion performance</span>
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• Manage bids, budgets and bidding strategies to maximise ROI</span>
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• Monitor Quality Score, CPA, ROAS and overall campaign efficiency</span>
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• Implement and maintain accurate conversion tracking (Google Ads & GA4)</span>
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• Continuously test, refine and scale campaigns based on performance data</span>
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• Align paid activity with wider digital strategy and client objectives</span>
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  Search Engine Optimisation (SEO)</span>
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  • Deliver ongoing on -page SEO improvements across multiple websites</span>
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  • Conduct keyword research, intent mapping and content optimisation</span>
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  • Optimise metadata, internal linking and site structure</span>
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  • Support technical SEO implementation in collaboration with web/development teams</span>
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  • Monitor rankings, traffic and engagement metrics</span>
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  • Identify growth opportunities through structured, data -led analysis</span>
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  • Align SEO strategy with PPC insights for integrated search performance</span>
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    AI & Modern Search Optimisation</span>
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    • Apply AI -influenced search principles across paid and organic channels</span>
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    • Support optimisation for generative and answer -based search experiences</span>
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    • Stay up to date with developments in AI -driven search and automation tools</span>
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      Performance & Reporting</span>
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      • Monitor and analyse performance using GA4, Google Search Console and Google Ads</span>
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      • Track agreed KPIs and proactively identify risks and opportunities</span>
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      • Provide clear, actionable insights to internal stakeholders</span>
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      • Use performance data to guide prioritisation and optimisation decisions</span>
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        Skills & Experience</span>
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        Essential</span>
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        • Proven hands -on experience managing </span>Google Ads campaigns</span></b>
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        • Demonstrable experience delivering </span>SEO improvements</span></b> across live websites</span>
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        • Strong working knowledge of GA4 and Google Search Console</span>
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        • Solid understanding of keyword strategy across both paid and organic search</span>
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        • Ability to manage multiple client accounts simultaneously</span>
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        • Strong analytical skills and attention to detail</span>
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        • Experience working in a performance -focused environment</span>
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          Desirable</span>
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          • Experience working within a digital marketing agency</span>
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          • Exposure to UK or international clients</span>
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          • Familiarity with Performance Max and automated bidding strategies</span>
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          • Understanding of CRO and landing page optimisation</span>
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          • Basic understanding of technical SEO audits</span>
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            Personal Attributes</span>
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            • Commercially aware and results -driven</span>
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            • Proactive and improvement -focused</span>
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            • Organised and accountable</span>
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            • Comfortable working remotely within structured processes</span>
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            • Collaborative and reliable</span>
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            • Confident managing workload aligned to UK business hours</span>
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              What Success Looks Like</span>
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              • Measurable improvements in PPC performance and ROI</span>
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              • Increased organic visibility and qualified traffic</span>
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              • Strong alignment between paid and organic search strategies</span>
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              • Consistent, high -quality campaign delivery</span>
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              • Data -led decision making and continuous optimisation</span>
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