For over 16 years, we have been a trusted premier college admissions counseling and educational resource platform based in the San Francisco Bay Area. Operating as a fully digital service, we combine proven, high-touch strategic counseling with modern digital tools to help students navigate the college application process.
We are expanding our reach and seeking a results-driven Digital Performance Marketer to own our paid acquisition channels, optimize our lead funnels, and build a scalable growth engine.
The Role
As our Digital Performance Marketer, you will be responsible for driving qualified lead generation (parents of high school students) through paid media (Google Search, Meta/Instagram) and digital funnel optimization.
You will work closely with our leadership team to convert ad spend into booked strategic consultations and automated webinar sign-ups, leveraging our existing CRM system and digital client platform.
Key Responsibilities
- Paid Media Management: Design, execute, and optimize paid ad campaigns on Google Search/Display and Meta (Facebook/Instagram) targeting high-intent demographics in competitive educational markets.
- Funnel Optimization: Build and refine landing pages, A/B test ad creatives, and optimize lead capture forms to improve overall conversion rates (CVR) and lower Cost Per Lead (CPL) / Cost Per Acquisition (CPA).
- Search Engine Optimization (SEO): Implement local SEO strategies and content optimizations around high-value search terms (e.g., UC admissions trends, STEM profile building, college counseling).
- Analytics & Attribution: Set up clear conversion tracking, monitor campaign ROI across channels, and deliver clear weekly performance reporting with actionable growth recommendations.
- Webinar & Event Promotion: Drive targeted attendance to live webinars, workshops, and seasonal college planning events through paid acquisition and retargeting campaigns.
What We Are Looking For
- Experience: 3+ years of direct experience managing performance marketing campaigns (Google Ads, Meta Ads) with a proven track record of driving B2C high-ticket lead generation or professional service sign-ups.
- Technical Proficiency: Hands-on experience with Google Analytics 4 (GA4), Meta Ads Manager, Google Tag Manager, CRM lead tracking (Zoho, HubSpot, ActiveCampaign, or similar), and landing page builders.
- Analytical Mindset: Strong data analysis skills—you make decisions based on CAC, CVR, ROAS, and retention data, not guesswork.
- Creative Eye: Ability to write clear, compelling ad copy and collaborate on visually engaging ad assets that resonate with education-focused parents and students.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
Preferred (Plus) Qualifications
- Experience in the Education, EdTech, Tutoring, or College Admissions industry.
- Familiarity with the San Francisco Bay Area education landscape and competitive high school demographics.
Benefits & Perks
- 100% Remote Work: Flexible schedule with remote work convenience.
- High-Impact Role: Direct access to company leadership where your work directly drives company growth.
- Competitive Compensation: Base pay plus opportunities for performance-based incentives.
- Professional Growth: Budget for tools, testing, and continuous learning.
How to Apply
Please submit your resume along with a short response highlighting:
- A brief overview of a paid acquisition campaign you managed (budget, strategy, and key outcomes like CPA or ROAS).
- Any experience you have marketing high-ticket services, education platforms, or localized consumer audiences.
Pay: $40.00 – $50.00 per hour
Work Location: Remote
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