Digital Marketing Manager (SEM, SEO & Paid Media) – Postcard
Mania | Built In Postcard
Mania Jobs Digital Marketing Manager (SEM, SEO & Paid Media) Postcard
Mania Digital Marketing Manager (SEM, SEO & Paid Media) Reposted 11 Days Ago Be an Early Applicant Clearwater, FL, USA In-Office Mid level AdTech
- Marketing Tech
The Role Own and optimize SEM, SEO, PPC, and paid social across three in-house brands. Plan and launch campaigns, conduct keyword and competitive research, collaborate with content/design/web/analytics, monitor budgets and bids, analyze performance, and scale programs to drive growth and conversions.
Summary Generated by Built In About UsPostcard
Mania is a results-driven marketing company dedicated to helping small businesses grow through effective marketing campaigns. We’re proud to be one of Tampa Bay’s Top 100 Workplaces, and as an Inc. 500 marketing powerhouse, we’ve built a team of 400 amazing people and continue to expand our impact. When entrepreneurs want to see real results, they turn to us!
About the RoleWe’re looking for a strategic, hands-on SEM Manager to join our internal marketing team and drive growth for our three in-house brands (Postcard Mania, PCM Integrations and Rocket Print & Mail). This role is not client-facing. You’ll focus exclusively on building, optimizing, and scaling paid and organic search and paid social programs that support our company’s own marketing goals. If you enjoy owning performance from strategy through execution, testing aggressively, and using data to guide decisions, this role is for you.
What You’ll DoOwn and manage Search Engine Marketing across our three internal brands
- Develop and execute SEO strategies to improve rankings, traffic, and conversion rates
- Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms
- Manage and scale paid social advertising across platforms such as Meta, TikTok, LinkedIn and others as needed
- Conduct keyword research, competitive analysis, and ongoing performance optimization
- Collaborate with internal teams (content, design, web, analytics) to align messaging and landing pages
- Monitor budgets, bids, and pacing to maximize ROITrack, analyze, and report on performance using analytics tools and dashboards
- Stay current on platform updates, algorithm changes, and best practices
What We’re Looking For3+ years of experience in SEM, SEO, and paid media management
- Proven success managing PPC and paid social campaigns with measurable results
- Strong understanding of SEO best practices, technical SEO, and content optimization
- Experience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, and SEO platforms (SEMrush, Ahrefs, or similar)
- Analytical mindset with the ability to translate data into action
- Comfortable managing multiple brands simultaneously
- Self-starter who thrives in a fast-paced marketing environment
Nice to Have
- Experience marketing B2B services or SaaS
- Familiarity with conversion rate optimization (CRO) and landing page testing
- Agency or in-house marketing experience (or both)
Why You’ll Love This Role· No client management – focus 100% on our own brands
- Opportunity to directly impact company growth and revenue
- Freedom to test, iterate, and scale what works
- Collaborative, creative marketing team
- Competitive salary and benefits
Requirements
- 3+ years of experience in SEM, SEO, and paid media management
- Proven success managing PPC and paid social campaigns with measurable results
- Strong understanding of SEO best practices, technical SEO, and content optimization
- Experience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, and SEO platforms (SEMrush, Ahrefs, or similar)
- Analytical mindset with the ability to translate data into action
- Comfortable managing multiple brands simultaneously
- Self-starter who thrives in a fast-paced marketing environment
Benefits
- Medical, Dental, Vision & Life Insurance
- 401(k), Short- and Long-Term Disability, Accident & Critical Illness Insurance
- Paid vacation that increases with tenure
- Six paid holidays (New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas)
- Free on-site yoga twice a week
- Free monthly visits from a local chiropractor, plus much more!
Read Full Description Skills Required 3+ years of experience in SEM, SEO, and paid media management Proven success managing PPC and paid social campaigns with measurable results Strong understanding of SEO best practices, technical SEO, and content optimization Experience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, and SEO platforms (SEMrush, Ahrefs, or similar) Analytical mindset with the ability to translate data into action Comfortable managing multiple brands simultaneously Self-starter who thrives in a fast-paced marketing environment Experience marketing B2B services or SaaS Familiarity with conversion rate optimization (CRO) and landing page testing Agency or in-house marketing experience (or both)
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The Company HQ: Clearwater, FL 234 Employees Year Founded: 1998
What We Do Postcard Mania is a full-service postcard direct mail marketing company and the leader in innovation in the postcard marketing industry. The company’s services include graphic design, printing, mailing list acquisition and mailing services. Added to our menu of products and services are landing pages (a specific web page for capturing leads), websites, e-mail marketing, PPC, video production (specifically for websites) and we continue to add products and services that enhance the return on investment for our postcard marketing clients. Additionally, Postcard Mania is widely recognized through numerous awards for its highly effective marketing advice offered on its website www.postcardmania.com.
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