At Snowflake, your role isnt just to execute a function, but to help redefine the future of how work gets done.
Snowflakes Content Marketing team is evolving into a Content Center of Excellence (CoE) that earns market authority through deep topic ownership, original research, and AI-powered workflows. We are looking for a Content Marketing Manager who will sit at the intersection of thought leadership, research, and AI innovation — someone who doesnt just write great content but builds the systems and AI workflows that scale great content across Snowflake.
You will drive original research initiatives, develop thought leadership narratives on priority topics, and architect AI-driven content workflows. You will also serve as an evangelist for the CoEs best practices, extending AI-powered content creation capabilities to product marketing, field marketing, and GTM teams across the company.
Our ideal candidate is deeply curious, a strong writer and editor, obsessed with AI tooling, and energized by the idea of building repeatable AI workflows that turn a brief into a publish-ready asset. If you get excited about prompt engineering, building AI agents for content, and using data to drive editorial strategy, this is your role.
This role is based in the San Francisco Bay Area or can be remote (US).
Own and drive original research programs — surveys, data studies, competitive analysis, and industry benchmarking — that establish Snowflake as a thought leader on priority topics
– Develop and maintain deep subject-matter expertise in 2-3 priority topic areas and build authoritative long-form content: research reports, executive bylines, data-driven blog series, and op-eds
– Track share-of-voice, search trends, and competitive positioning to identify content gaps and opportunities where Snowflake can lead the conversation
AI Workflows & Content Innovation
– Design, build, and continuously improve AI-powered content workflows using Snowflake Cortex, CoCo Skills, and Content Studio (our Streamlit-based AI content engine)
– Create and maintain AI skills and prompt chains for content production: blog drafting, ebook generation, SEO optimization, copyediting, brand voice compliance, and content auditing
– Serve as the teams AI workflow architect — evaluate new AI capabilities, prototype tools, and integrate them into the content production pipeline
– Build self-serve AI tools that enable non-content teams (product marketing, field marketing, partner marketing) to produce on-brand, CoE-quality content independently
– Measure and report on AI workflow adoption, time savings, and content quality improvements
– Evangelize the CoEs content standards, AI tools, and workflows to product marketing, corporate communications, engineering blog, and partner marketing teams
Content Strategy & Production
– Write and edit high-quality content across formats: research reports, ebooks, solution briefs, blog posts, web pages, executive bylines, and campaign assets
– Ensure all content aligns with Snowflake brand voice, SEO best practices, and CoE editorial standards
– Use content performance analytics (page views, engagement rates, scroll depth, downloads, pipeline influence) to inform editorial strategy and prioritization
– Manage content calendars, production timelines, and cross-functional stakeholder relationships
5-7+ years of experience in content marketing, editorial, or digital content strategy — preferably in B2B technology or enterprise SaaS
– Demonstrated experience building or using AI tools for content creation and content processes — prompt engineering, AI agents, LLM-powered workflows, or similar. Strong writer and editor with proven ability to produce research-driven, long-form thought leadership content (bylines, research reports, data studies)
– Experience designing and executing original research programs (surveys, data studies, benchmarks) that generate earned media and thought leadership positioning
– Ability to work with technical concepts (data engineering, AI/ML, cloud infrastructure, security) and translate them into compelling narratives for business and technical audiences
– Strong project management skills — ability to own and drive production schedules, manage stakeholders, and coordinate across multiple teams simultaneously
– Experience using content analytics (traffic, engagement, SEO rankings, pipeline attribution) to inform strategy and demonstrate ROI
– Comfort with data tools and willingness to learn Snowflake-specific platforms (Cortex, Streamlit, SQL basics) — you dont need to be an engineer, but you should be eager to build
Experience with Snowflake, or similar cloud data platforms
– Hands-on experience with AI/LLM platforms (building agents, prompt chains, RAG pipelines, or AI-assisted editorial workflows)
– Experience working in or with a content center of excellence model
– Familiarity with SEO tools and strategy (search volume analysis, keyword research, competitive gap analysis)
Every Snowflake employee is expected to follow the companys confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the companys data security plan as an essential part of their duties. It is every employees duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.
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