The Answer To This Interview Question:
Measuring the ROI of SEO for a product comes down to aligning organic performance with key metrics. I track organic revenue, compare cost-per-acquisition (CPA) for SEO leads against paid channels, and evaluate improvements in conversion rates. I also benchmark against baseline performance, using pre- and post-implementation data to show tangible gains. I always position SEO in the context of long-term valuesustainable growth that compounds over time.
What The Interviewer Really Wants To Hear:
This question tests the candidates ability to tie SEO outcomes to business metrics. Look for an understanding of revenue, CPA, and benchmarking.
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Tips To Answer This Interview Question Successfully
Track Organic Revenue
I measure SEO ROI by calculating the direct impact of organic traffic on product revenue and lead generation.
Compare CPA Against Paid Channels
I compare SEO cost-per-acquisition to paid channels to demonstrate its efficiency and long-term value.
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