Were building the platform to get it there.
Your job as Head of Marketing is to close that gap, make the transformation obvious, and turn that clarity into growth. Small team, weekly ships, AI-first. If you want to help craft the story that will change an industry, lets talk.
Tern is a venture-backed software company on a mission to reshape the $127B travel agency industry by giving power back to the entrepreneurs who built it.
Nearly 98% of travel agencies are small businesses. These businesses have been chronically underserved by technology. Our platform helps travel advisors run more efficient, professional, and profitable operations, giving them the modern infrastructure they need to lead the next chapter of travel.
But the impact goes beyond business. Travel advisors help clients move more intentionally through the world. Thats the kind of travel we want more of.
At Tern, we believe in small business. We believe in the power of travel. And were building the future of both.
HEAD OF MARKETING
As a Head of Marketing, youll work with our existing brand and demand gen team, partnering directly with Sales as a GTM counterpart.
Tern is building a new category in travel, and the market hasnt caught up yet. Were building the first modern back-office the industry has seen in 40 years. Were changing how suppliers sell to the advisors who move $127B+ of travel a year, how those suppliers deliver personalized service, and how advisors get paid, faster and more reliably than ever. Were an entirely new category, out to reimagine this industry for the better, and Tern is already transforming how advisors work today. Own Terns brand and demand generation globally. Set Terns 18 to 24 month marketing direction, bring structure to a fast-moving team, and make sure we ship every week. Make the transformation obvious, then turn that clarity into growth across advisors, agencies, and suppliers. Terns best marketing is a real advisor whose business changed. Build the advisor and agency demand engine across content, PR, digital, and events. Run marketing and sales as one motion. Work hand in hand with Sales on ICP, pipeline definitions, and conversion.
Stand up Terns brand in the hotel and supplier world as that side scales. Ship in one-week cycles. Run marketing with AI as the default. We believe small, high-performing teams with AI as leverage are the future of marketing. Building that team is the job. Get your arms around everything marketing has in motion, decide what matters, put owners and metrics on it, and present a plan for where marketing takes Tern over the next two years.
Experience: 8+ years in marketing, including 3+ years leading a marketing function.
Full-stack marketing leadership: Youve led across paid media, product marketing, content, PR, and events, ideally in a producer-led industry. Youve owned both brand and demand, not one lane.
You can zoom out to set direction and zoom in to sweat the details of what ships this week.
Youve operated on a leadership team and can lead with authority across sales, product, and the exec team, not just within marketing.
Structure in ambiguity: Youve walked into a fast, under-structured environment and turned it into a clear operating rhythm without slowing it down.
You run marketing with AI as core leverage. You can point to systems and campaigns you shipped that a much larger team would otherwise have needed.
BONUS POINTS
Travel, hospitality, or supplier-side marketing experience
A track record of building brand equity through events, awards, and speaking
We ship value to our users every single week. At every level of the organization, we obsess about understanding those we serve and the industry we operate in.
➕ But speed isnt chaos: we stay aligned, own our outcomes, and care deeply about quality.
Be part of a mission-driven team transforming the travel planning space
Work with a supportive, curious, and creative team
Shape how the entire travel industry sees Tern
Competitive salary, equity, and benefits package
Tern is committed to building a team that represents people from many different backgrounds and life experiences, reflecting our worldview coinciding with the users and customers we serve across the world.
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