Evolve

Location

Remote US (residency required)

Job Type

Full Time

Date Posted

October 18, 2026

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Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability—working together to create exceptional experiences for our owners and guests. As Senior Manager of Performance Marketing, youll own Evolves paid acquisition program end-to-end — the channel mix, the budget, the campaigns, the creative strategy, and the agency relationships — against a monthly qualified-lead target and a cost per qualified lead. Youll decide where an eight-figure annual media budget goes, and youll be in the platforms making those decisions yourself. Were winding down a search agency contract and bringing that work in-house, which means youll be rebuilding the program rather than inheriting a finished one. Growth owns Evolves owner-acquisition funnel from first impression to a signed agreement, across five programs: Attract, Convert, Launch, Nurture, and Foundations. Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels — strategy, campaign structure, bidding, budgets, pacing, and performance
Own the monthly spend and volume inputs to the marketing forecast, and re-plan in-month when delivery moves

Hands-On Campaign Management
Be hands-on in the platforms. Google Ads and Meta are yours to build and optimize directly, not to review in a weekly deck
Build audience strategy across prospecting, retargeting, customer lists, lookalikes, and Evolves own first-party data on properties, permits, and owners
Design and analyze structured tests across audience, creative, bidding, placement, geography, and landing destination

New Channels & Creative
Launch new channels from zero to one — Performance Max, connected TV, podcast, and an expanded direct mail program — with a plan for how each will be measured before it spends
Develop paid creative strategy with our creative partners: messaging, format, testing frameworks, and the analysis that decides what scales and what gets cut

Measurement & Partnership
Help us build a real read on instrumentality and on the offline channels we currently cant see, and partner on the attribution work behind it
7+ years in performance marketing or digital media buying, with hands-on ownership of paid search and paid social campaigns
~ Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend
~ Deep platform expertise in Google Ads and/or Meta — campaign structure, bidding, budget pacing, audience management, creative testing, and optimization
~ Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house
~ Ownership of forecasting — the monthly spend and volume inputs to a marketing plan, and the judgment to re-plan mid-month when delivery moves
~ Strong analytical skills — youre comfortable in SQL and a product analytics tool, you interpret channel and funnel data yourself, and you make investment decisions
~ Experience developing or executing paid creative strategy — messaging, format, testing, and analysis — in partnership with creative teams or agencies
~ AI-native working style — you already use tools like Claude for analysis, creative iteration, and reporting; For this role, compensation is based on a base salary plus a department variable annual bonus. All Evolve team members must live in one of our approved locations by their first day. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If youre planning to move soon, please let us know, and well be happy to review your application again.
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We’re intentional about offering benefits that empower every Evolver to thrive both professionally and personally because they’re more than perks—they’re investments in our customer-obsessed, high-performing team.
Whether it’s helping you take care of your health, plan for the future, or celebrate life’s milestones, our offerings are designed to support you every step of the way.

Financial Wellness:

Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
Travel Perks:

Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
Growth Opportunities:

World-class onboarding programs, learning, and development resources to help you grow your impact.
Connection:

Employee Resource Groups celebrating our diverse communities at Evolve.
With our core values as our guide, every Evolver helps shape the company we want to work for and the people we want to be. We’ve cultivated a culture of collaboration, care, and responsibility that we can all be proud of, and we’re excited to see what you’ll bring as your authentic self.
Read more about our business and our culture at evolve.At Evolve, we are committed to diversity and inclusion. As an equal opportunity employer, all qualified candidates will be considered for employment without regard to race, color, creed, religion, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, marital status, national origin, ancestry, citizenship status, military service or veteran status, physical or mental disability, or any other legally protected characteristic. If you have a disability or special need that requires accommodation at any point in the hiring process, please let your recruiter know.