It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work platforms like OpenAI, Anthropic, Slack, and other tools Lattice integrates with, so Lattice reaches managers and functional leaders, not just HR buyers.
Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.
Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments.
Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value.
Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners.
Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering.
Establish clear goals and measurement for partner marketing programs, using results to improve future investments and partner plans.
5+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role.
~ Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation.
~ Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs.
~ Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams.
~ A track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution.
~ A practical, metrics-oriented approach to evaluating program performance, partner value, and future investment.
~ Partner-sourced and partner-influenced pipeline is measured consistently with Commercial Partnerships and shows meaningful contribution.
Strategic partners have clear joint GTM plans and a regular cadence of high-quality launches, campaigns, and field activations.
Partner commercial teams understand Lattice’s capabilities and can effectively bring joint value to customers.
The estimated annual cash salary for this role is $140,000 – $175,000. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans.
Medical insurance; Dental insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; 401(k) retirement plan; Financial Planning; Additionally, Lattice leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. In an age where employees have more choices than ever before, businesses that put employees first are winning – and Lattice is building the tools to empower those people-centric companies.
Lattice is a people success platform that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact to the bottom line . Since launching in 2016, we have grown to over 5,000+ customers globally, including brands like Loom, Robinhood, and Gusto.
Lattice is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.
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