SEO Specialist

SEO Specialist

JOB DESCRIPTION:

The SEO Specialist will be responsible for handling all day-to-day task work on an SEO account. The SEO Specialist performs on-site optimizations, blog content, social media content, review responses, citation cleanup, and performs link outreach and acquisition.

Essential Functions:

Perform all daily task work on up to 30 SEO accounts

Building custom SEO reports using Google Analytics data.

Writing and editing website content and meta tags.

Performing all link outreach and communication on behalf of car dealers.

Acquire new links by helping organizations partner with car dealers or find other unique local link opportunities.

Citation clean-up and citation building.

Writing and posting blogs; working with WordPress CMS.

Finding, writing, and scheduling daily social media posts for Facebook and Twitter.

Required Skills/Experience:

Minimum of 1 year of SEO experience.

Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines

Basic HTML and CSS knowledge

Proficient in Excel, Microsoft Word, Screaming Frog, and Photoshop

Excellent content writing and editing ability

Proficient in Google Analytics and data analysis

Preferred Skills/Experience:

Bachelor’s Degree or equivalent industry-specific experience preferred.

Experience in Local SEO

Ability to confidently communicate with car dealers.

PR and outreach experience

Experience following Standard Operating Procedures

Competencies

Communication

Judgment

Planning / Organization

Research / Analysis

Interpersonal Skills

Creativity