United States of America – Remote
Full time
REQ-1000050812
Manager, Global SEO & AEO-REMOTE, US
Come build your career.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job
As a Manager, Global SEO & AEO, you’ll be part of our Global Experience Management team working as a Remote employee.
You’ll get to:
- Execute technical SEO audits across SFCC, AEM, and Shopify brand websites – covering site architecture, crawl optimization, redirect management, canonical strategy, and indexation health.
- Serve as the technical SEO resource during new website builds and platform migrations: review staging environments, flag pre-launch issues, and validate post-launch technical health.
- Implement and maintain XML sitemaps, robots.txt directives, hreflang tags, and structured data/schema markup (Product, FAQ, HowTo, Breadcrumb List) across the brand portfolio.
- Own Core Web Vitals monitoring; partner with development teams to prioritize and validate fixes, and conduct log file analysis to identify crawl budget inefficiencies.
- Develop keyword research frameworks by brand, product category, and market – mapping intent signals to content types and customer journey stages.
- Produce optimized content briefs and conduct on-page audits covering titles, meta descriptions, headers, image alt attributes, and internal linking.
- Lead topic clustering and content gap analysis; guide content teams on AEO best practices including structured answers, FAQ schema, and AI-answer-optimized formats.
- Own SEO performance reporting across the brand portfolio – building dashboards in Google Search Console, SEMrush or Bright Edge, Adobe Analytics or GA4, and Looker Studio.
- Conduct competitive gap analysis and monitor SERP features (featured snippets, PAA, AI Overviews) to surface ranking and visibility opportunities.
- Support regional and brand teams with ad hoc SEO/AEO guidance for campaigns, product launches, and platform projects; contribute to training materials and best practice guides.
- Support larger Digital COE Team initiatives and perform other duties as assigned.
- Demonstrate the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, Integrity & Accountability.
The Person
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- Bachelor’s or Master’s degree in Marketing, Communications Computer Science, related field; equivalent experience will be considered.
- 3+ years of SEO experience, ideally at an enterprise brand or agency managing multi-brand or multi-marketing programs.
- Proven technical SEO skills: crawl management, log file analysis, schema/structured data, hreflang, canonicalization, redirect strategy, and Core Web Vitals.
- Direct experience working on or auditing websites built on SFCC, AEM, Shopify, or comparable enterprise platforms.
- Strong analytical and problem-solving skills; proficiency in enterprise SEO tools (e.g., SEMrush, Conductor/Bright Edge, Screaming Frog, Google Search Console).
- Solid working knowledge of Adobe Analytics or GA4; experience building dashboards in Looker Studio or equivalent.
- Working knowledge of HTML, CSS, and JavaScript as they relate to SEO; able to identify and communicate technical issues to developers.
The Details
You’ll receive a competitive salary and a great benefits plan, including:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
And More
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
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SEO Analytics Jobs, SEO Manager Jobs, Technical SEO Jobs, In-house SEO jobs, GEO/AI + LLM Jobs