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Smarsh is hiring a remote Generative AI & SEO Strategist to shape its global approach to traditional and AI-powered search. The role offers a base salary of $100,000-$110,000 and is open across the United States.
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Role Snapshot
- Original title: Generative AI & SEO Strategist
- Company: Smarsh
- Location: United States
- Workplace type: Remote
- Employment type: Full-time
- Experience: 5+ years of B2B search engine optimization
Company Overview
Smarsh helps more than 6,500 organizations in regulated industries manage compliance, legal, and reputational risks across over 80 digital communication channels. The company uses AI and machine learning technology and has received recognition from Gartner, Forrester, Inc. 5000, and Comparably.
About the Role
You will lead Smarsh's global SEO and generative search strategy across Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, and other emerging platforms. Your work will protect and grow organic marketing-qualified leads, increase AI citation visibility, and contribute directly to the sales pipeline.
Responsibilities
- Own and execute global SEO, GEO, and AI search strategy across traditional and AI-powered discovery platforms.
- Monitor brand and product visibility across LLM-powered platforms using Profound and other search intelligence tools.
- Lead keyword, topic cluster, entity, prompt, and AI query-intent research.
- Improve crawlability, indexing, site architecture, structured data, Core Web Vitals, internal linking, and on-page optimization.
- Build dashboards and measurement frameworks for traditional rankings, AI citations, answer-engine performance, traffic, conversions, and pipeline impact.
- Run structured SEO and GEO experiments and prioritize actions that close visibility and citation gaps.
- Partner with content, product marketing, demand generation, regional marketing, Revenue Marketing, Operations, and development teams.
- Present data-driven search insights and strategic recommendations to executive stakeholders.
Qualifications
- Bachelor's degree in marketing, digital strategy, or a related field.
- At least five years of B2B SEO experience; SaaS and financial services experience is preferred.
- Proven ability to generate measurable pipeline impact through organic and AI-optimized search strategies.
- Deep understanding of GEO, AEO, AIEO, and evolving AI-powered search behavior.
- Hands-on experience with Profound, GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or equivalent technologies.
- Strong knowledge of Schema.org markup, entity optimization, technical SEO, and enterprise website optimization.
- Proficiency in HTML and CSS, plus familiarity with JavaScript implementation best practices and WordPress CMS.
- Ability to translate technical findings into clear recommendations and align cross-functional teams around a unified search strategy.
Compensation and Benefits
- Base salary: $100,000-$110,000 per year.
- Applicable bonus programs will be discussed during the recruiting process.
- Final compensation will consider internal equity, experience, education, location, specialty, training, and a local cost-of-living assessment.
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Posted In
Senior Level SEO Jobs, Salary Listed, SEO Analytics Jobs, SEO Strategist Jobs, Technical SEO Jobs, GEO/AI + LLM Jobs