• Collaborate with clients and internal teams to meet organic performance objectives
• Conduct website audits and present findings effectively
• Analyze and make recommendations on elements that impact a website’s ranking

including a site’s URL structure, 301-redirect strategy, HTML sitemap, robots.txt file, etc

• Report on keyword performance, competitive analysis, the share of voice, backlinks,

page load speed and provide actionable insights

• Identify new opportunities to drive results and improve performance
• Recommend content ideas and collaborate with stakeholders
• Compile and analyze recurring reports
• Present weekly, monthly and quarterly results to client teams
• Monitor and communicate relevant digital media best practices, SEO developments,

statistics, trends, and industry strategies

• Develop SEO training and communicate strategies with internal partners

• The ability to look beyond SEO optimization and understand the business challenges

Riester clients may face

• The ability to build relationships and engender trust with clients, peers and internal

stakeholders

• The ability to collaborate across the organization including with the PPC, Analytics,

Content, Creative and Design teams to solve client needs

• The ability to conduct in-depth content gap analyses, competitive and audience analysis,

keyword research, and SERP landscape analysis and collaborate on creative assets, based

on your findings

• The ability to define and present data and results in a digestible, customer-centric format