Apex Tuition Australia
About us
We’re Apex Tuition Australia, a national private tutoring company in Australia operating since 2015. Organic search is our primary acquisition channel and we’ve but growth is beginning to plateau, and we’ve taken the current playbook as far as it goes. We need someone with deeper strategic firepower to take it to the next level.
Our site architecture is large and structured: location pages (city and suburb level), subject pages that vary across every state curriculum (VCE, HSC, QCE, WACE, SACE, IB), year-level pages, service pages, and tutor pages organised by curriculum. These are the pages that we know drive the applications.
Our business started in Melbourne and so we rank well there. But we have lots of work to do in the other states of Australia. But even in Melbourne, there is lots of runway to go.
We also have an international tutoring company focussing on the IB which there is scope to join as well.
We want to bring on a strategic partner who can help drive our SEO strategy to the next level.
The role
You’ll lead SEO direction across the business. Specifically:
- Own the strategy and roadmap. Decide what matters each quarter, what we deliberately won’t do, and why. Report on outcomes, not activity.
- Acquire backlinks that actually matter. Digital PR, genuine editorial placements, partnerships and data-led campaigns. We have zero interest in guest-post farms, PBNs or DA-40-directory link packages as we need high-value links to get us to the next level.
- On-page optimisation at scale. Improve and systematise how our location, subject, year-level and tutor pages target intent, including handling near-duplicate risk across state curricula.
- Drive new content. Identify the content opportunities worth pursuing, brief them well, and build a repeatable production pipeline (we can supply writers/tools; you supply direction and quality control).
You’ll work directly with the founder and there will be assistance to do the entry-level work.
About you
- Preferred 5+ years in SEO with at least 2 years leading strategy (Head of SEO, SEO Lead, or senior agency account lead), not just executing tickets
- A track record improving local service businesses
- Experience with local/programmatic SEO at scale (multi-location or template-driven sites strongly preferred)
- Earned links you’re proud of and can point to
- Fluent written and spoken English; comfortable being direct and pushing back
- Comfortable with GSC, GA4, Ahrefs/Semrush, Screaming Frog. Bonus: experience with Webflow, and views on how AI/answer engines are changing search for lead-gen businesses
How to apply
Email [email protected] with the subject line “SEO Apex Tuition Australia” and your CV. Please also share:
- SEO projects for similar or relevant services or industries
- What is the number one problem you see on the website from an SEO point of view
How to Apply for this SEO Job
Posted In
Mid Level SEO Jobs, Salary Listed, SEO Account Manager Jobs, SEO Director Jobs, SEO Manager Jobs, SEO Specialist Jobs, SEO Strategist Jobs, SEO Contractor Jobs