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SEO Manager (AI -first growth)</b>
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About Apty</b>
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Apty is an AI -enabled Digital Adoption Platform that shows where work breaks inside enterprise applications, helps teams fix issues with less effort, and proves that execution improved.
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We are evolving digital adoption — moving from overlays and activity metrics to execution visibility, faster fixes, and measurable ROI.
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Role overview</b>
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Weʼre looking for an SEO Manager (4—7 years experience in B2B SaaS) who can drive organic growth in an AI -first search landscape.
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This is not a traditional SEO role.
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You will own:
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· Search strategy across Google + AI platforms (GEO / AI search)
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· Keyword + intent strategy
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· Content structure and optimization
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· Organic pipeline contribution
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You will work closely with content, but you are the brain behind what gets created, why it ranks, and how it converts.
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What youʼll own</b>
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1. AI -first SEO strategy (core focus)</b>
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· Build and execute an AI -first search strategy (GEO + LLM optimization)
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· Optimize Apty for:
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· AI search engines (ChatGPT, Perplexity, Gemini)
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· Featured snippets / zero -click results
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· Entity -based search and semantic relevance
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· Ensure Apty content is discoverable, extractable, and quotable by AI systems
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2. Keyword & search intent ownership</b>
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· Own end -to -end keyword strategy:
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· High -intent keywords
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· Problem -led keywords
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· Map keywords to:
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· Buyer stages
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· Core personas
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· Move beyond volume â focus on pipeline -driving intent
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3. Content strategy & structure</b>
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· Work with content team to:
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· Define content briefs, outlines, and narrative structure
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· Ensure every page is:
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· Search -optimized
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· AI -readable
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· Outcome -led (not feature -led)
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· Enforce:
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· Clear information hierarchy
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· Internal linking strategy
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· Topic clusters and authority building
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4. Technical & on -page SEO</b>
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· Own on -page optimization:
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· Metadata, schema, headings, internal links
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· Partner with engineering for:
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· Site performance
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· Indexing, crawlability
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· Structured data for AI/search engines
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5. Performance & growth</b>
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· Track and improve:
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· Pipeline contribution from SEO
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· Run experiments across:
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· Content formats
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· AI visibility
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· Conversion optimization
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How we work</b>
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· We lead with outcomes, not activity
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· We donʼt create content for volume — we create content that:
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· ranks,
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· gets picked up by AI,
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· and drives pipeline
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· You will not be measured on:
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· blog count
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· vanity traffic
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· You will be measured on:
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· business impact
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What success looks like</b>
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· Organic becomes a a predictable pipeline channel
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· Apty appears in AI -generated answers for key category queries
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· High -intent keywords consistently rank in top positions
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· Content is cited, not just indexed
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Requirements</h3>
What weʼre looking for</b>
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Experience</b>
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· 4—7 years in SEO for B2B SaaS
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· Proven track record of:
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· Driving pipeline (not just traffic)
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· Ranking high -intent keywords
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AI -first mindset (Critical)</b>
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You understand that SEO is changing.
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You have experience with:
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· AI search / LLM optimization (or strong exposure)
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· Entity -based SEO and semantic search
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· Writing for machines + humans
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You think in terms of:
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· “Will ChatGPT cite this?”
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· “Will this show up in AI answers?”
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· “Is this structured for extraction?”
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Core skills</b>
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· Keyword research & intent mapping
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· Content strategy and structuring
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· On -page and technical SEO
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· Analytics (GA4, Search Console, SEO tools)
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Nice to have</b>
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· Experience in:
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· SaaS categories like DAP, ERP, CRM, HR tech
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· Understanding of:
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· Product -led growth
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· B2B buyer journeys
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How to Apply for this SEO Job
Posted In
SEO Analytics Jobs, SEO Manager Jobs, SEO Strategist Jobs, Technical SEO Jobs, GEO/AI + LLM Jobs